Benchmark Skamania Lodge Hiring for Director of Sales and Marketing Job at Stevenson, WA Full Time

Come be a part of something bigger!

Benchmark | Pyramid is a strong believer in offering our employees Work-Life Effectiveness through, practices, policies, and programs to help our employees achieve success at both work and home. Here are just some of the great benefits we offer:

• Full Time employees have access to Medical and Dental insurance to fit your needs
• Benchmark University (You can grow both personally and professionally through on-line webinars and self-study courses)
• 401K match (Let us help you build your financial future)
• Companywide Hotel Room Discounts (Who doesn’t love to get away)
• Paid Time Off
• Employee Assistance Program (We are here to support you)
• Employee family events (bring the kids!)
• Partnerships and discounts with major retailers such as AT&T, Verizon and Dish to name a few
• Many more, please inquire for more details

Skamania Lodge is a place where you see the world a bit differently. Where you can slow down to fuel your soul in one of the most iconic and dramatic landscapes on earth. A place to unleash your inner adrenaline junkie or embrace your spirit animal.

Skamania proudly features 23 state-of-the-art meeting rooms with over 22,000 square feet of indoor meeting space, including exhibit and banquet facilities. Our flexible meeting space ranges in size from 250 square feet for intimate gatherings to 7,000 square feet, accommodating food and beverage functions for up to 500 people. With an additional 175 acres of outdoor adventures waiting, there is not better place to lead the sales efforts.

What you will have an opportunity to do:

We are looking for a highly motivated and analytical individual with experience in driving the Sales and Marketing efforts for hotels or resorts to join our team as Director of Sales and Marketing. The individual will execute marketing & leisure sales activities for the hotel/resort. They will work with strategic partners to create and execute global marketing/advertising strategies, make updates to the property’s website, coordinate creation of sales and on-property collateral, create, and execute robust social media strategy, and coordinate initiatives for on-property and local programming. They will actively participate in the sales efforts by managing current accounts, while prospecting new accounts, including outside sales calls, solicitations, and presentations. They will create and implement sales and marketing programs and strategies for the travel industry and corporate travel market to generate property revenue.

The successful candidate will have a proven track record of leading the Marketing and Sales efforts for a hotel or resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example.

Your Role:

• Drive the strategic focus on creation and distribution of exceptional marketing campaigns.
• Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion.
• Drives digital channel direction through data analysis to deliver ROI.
• Drives the creation of on-property promotions and programming while working with applicable departments to implement.
• Drives social media strategy to generate online following, including identifying power bloggers, creation and maintenance of a blog editorial calendar, and growth of all Facebook, Instagram and future social media accounts.
• Drives the development, design, implementation, and maintenance of content for all content management systems (CMS): website, mobile app, in-room TV, public space display monitors, digital signage and related content.
• Work closely with the Public Relations team to coordinate PR related to special events.
• Develop and drive the marketing plan.
• Stays abreast of industry trends that the hotel can capitalize on.
• Execute sales activities to achieve budgeted goals.
• Develop and implement all sales and marketing strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market.
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market.
• Play a pivotal role in hotel sales efforts, including calling on top ten accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis.
• Plan and participate in Sales trips and industry related meetings as appropriate to the assigned markets/territories.
• Assist in the annual budgeting plan.
• Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients’ needs.
• Enhance the hotel’s community’s image by actively participating in associations, events, clubs and boards.
• Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions.

What are we looking for?

• 5+ years’ experience in a Director of Sales and Marketing role for a Hotel or Resort.
• Bachelor’s degree or Equivalent (Communication/Marketing/Advertising preferred).
• Graphic Design experience a plus (Photoshop, InDesign, Illustrator, etc.)
• Salesforce (Delphi) experience preferred.
• Ability to effectively communicate verbally and in written form with the public as well as other team members.
• Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.
• Ability to work both independently and cross-functionally to achieve goals.
• Ability to thrive in a multi-tasked and fast-paced environment.
• Someone with the availability to work when the events are happening, i.e. weekends, nights and holidays.

Benchmark Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.