Black Rifle Coffee Company Hiring for Director of Product at Salt Lake City, UT Full Time

We are Black Rifle Coffee Company, a veteran-founded company serving premium coffee to people who love America. We have a passion for coffee, the veteran community, dogs, the outdoors… in short, if it makes our country awesome, then we love it. Our customers always come first, because without them we would have nothing. They have our eternal gratitude for that. We sell awesome coffee and make goofy videos, but the beating heart of Black Rifle Coffee is really in giving back — it’s about serving those who serve us. That means supporting the military, veteran, and first responder communities in the ways we know best. As far as the folks who work here, we value integrity, innovation, radical transparency, a crazy good work ethic, and a deep love for our country and each other.

THE ROLE

The Director of Product is a key leadership role responsible for overseeing the strategic planning, development, and execution of merchandise and gear initiatives. This position involves managing the product lifecycle, optimizing assortments, and driving revenue growth through effective merchandising strategies. The Director will collaborate with cross-functional teams to align merchandise and gear efforts with key marketing initiatives and business objectives

Your Task

• Merchandising Strategy:
• Develop and implement a comprehensive merchandising strategy and go to market calendar that aligns with the company’s overall business goals.
• Define product assortment plans and strategies based on market trends, customer preferences, and competitive analysis.
• Lead the merchandising organization and execute against channel needs to drive growth
• Product Development and Lifecycle Management:
• Oversee the end-to-end product development process, from ideation to launch, ensuring product quality, profitability, and alignment with brand identity.
• Manage the entire product lifecycle, including new product introductions, revisions, and discontinuations.
• Vendor and Supplier Management:
• Establish and maintain strong relationships with vendors and suppliers.
• Negotiate terms, pricing, and contracts to ensure favorable terms and high-quality products.
• Market and Consumer Research:
• Conduct market research to stay informed about industry trends, consumer behavior, and competitive landscape.
• Utilize consumer insights to inform product development and merchandising decisions.
• Cross-Functional Collaboration:
• Collaborate with marketing, sales, and operations teams to ensure alignment of merchandise and gear strategies with overall business objectives.
• Communicate effectively across departments to ensure seamless execution of merchandising plans.
• Brand Alignment:
• Ensure that all merchandise and gear align with the brand identity, values, and image.
• Maintain brand consistency across all product categories.
• Team Leadership and Development:
• Lead and mentor a team of merchandising professionals.
• Foster a collaborative and innovative team culture.

Your Experience

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 7-10 years of experience in brand management or marketing.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and the ability to develop innovative marketing strategies.
• Proficiency in using marketing software and analytics tools.
• US Military or Veteran a Plus

Your Benefits

• Please note that only Full Time, W2 Employees are eligible for Black Rifle Coffee Benefits
• Comprehensive medical, dental & vision package
• 401k with company match
• Company-paid life insurance + supplemental options
• Short and Long-Term disability options/coverage
• Extensive EAP program with legal coverage
• Pro-deal discounts with corporate partners in outdoor equipment, clothing, etc.
• American values-based culture built on freedom, integrity, accountability, respect, love, and commitment to serve those who have served.

BRCC is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. All selected candidates will be required to submit to a pre-employment background check.