Blue Corona Hiring for Digital Marketing Coordinator at Remote Full Time

Blue Corona is a technology-enabled digital marketing company that helps residential service businesses increase leads and sales. For each client, Blue Corona implements inbound internet marketing strategies such as pay-per-click (PPC) advertising, search engine optimization (SEO), website design and development, and marketing analytics services to measurably increase marketing performance.

Summary

As a Marketing Coordinator at Blue Corona, you will be responsible for developing & executing Blue Corona’s marketing strategy. This position requires you to combine business knowledge with marketing expertise, process expertise, and influence and leadership skills to generate measurable results.

The Marketing Coordinator will contribute to every aspect of Blue Corona’s marketing initiatives including inbound and outbound marketing, virtual and in-person events, strategic partner relationships, and brand messaging and positioning in the home services marketing space, and more. You must be passionate about growing our company and bring an owner mindset to work every day.

Responsibilities

• Work collaboratively in a remote-first environment with Blue Corona’s internal marketing team including the VP – Sales & Marketing and Lead, Sales & Marketing Operations
• Increase qualified leads and sales from new business prospects and existing customers
• Ability to build & execute campaigns across various marketing channels including but not limited to SEO, PPC, Social Media, Email Marketing, etc.
• Occasionally manage third-party resources, ensuring work is delivered on-time and meets Blue Corona standards
• Report on marketing KPIs and metrics to Blue Corona’s executive team and key stakeholders, including Qualified leads, sales and revenue, and other channel- and campaign-specific metrics.
• Act as Partner Manager for Blue Corona’s strategic business partners
• Ensure Blue Corona’s brand standards and messaging are aligned with the organization’s initiatives and goals, as well as in the marketplace
• Communicate issues, solutions, and progress to VP-Sales & Marketing
• Stay on the frontline of marketing (and digital marketing) best practices, ensuring industry best practices and emerging trends are implemented into your team’s work
• Promote and improve Blue Corona’s brand reputation as the authority in home services marketing
• Some travel may be required

Experience

• 4-year degree from an accredited college
• 1-2 years of B2B marketing experience (agency or in-house)
• Exemplary organization and time management skills with the ability to handle several projects simultaneously
• Excellent verbal, written, and analytical skills
• Highly creative in shaping narratives for sales and customer success teams
• Experience working in a fast-paced, remote-first environment
• Previous WordPress CMS management is required
• Previous email marketing management experience is preferred
• Previous experience using social media productivity tools such as Sprout Social, etc.

Blue Corona Perks & Benefits

• Remote working environment
• Quarterly bonus plan
• Generous paid time off policy
• Health/vision/dental coverage
• Health Savings Account with employer contribution
• Casual dress code
• Company 401(k) matching
• Company celebrations and events
• Company-branded swag

About Blue Corona

Founded in 2008, Blue Corona is a full-service digital marketing agency helping residential service companies increase their leads and sales, optimize their marketing costs, and differentiate their brands online. Blue Corona was recently named one of Inc. 500 2021 Best Workplaces and Charlotte Business Journal’s Best Places to Work (large companies), is a member of the prestigious Inc. 5000 Hall of Fame, and is a Google Premier Partner.

Blue Corona is now a remote-first company, which means work outside of an office will be the primary working environment for most employees. Being remote-first also means the locations of our employees are intentional. but flexible. Blue Corona is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Blue Corona is registered, you will not be eligible for employment.

Job Type: Full-time

Pay: $50,000.00 – $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 1 year (Preferred)

Work Location: Remote