Buchanan Technologies Hiring for Sales Enablement Specialist Job at United States Full Time

Sales Enablement Specialist

Buchanan Technologies, a Managed Services Provider in Grapevine, Texas, is seeking an experienced Sales Enablement Specialist to join our passionate digital marketing team. As a key Digital Communications team member, this person will quickly become a platform expert as they will execute email and push notification campaigns from initial build through reporting. The primary platform will be Outreach and experience is preferred, but other platforms are used and may be required. Reporting to the Vice President of Marketing, this individual should have proven experience in digital marketing; preferably in a B2B environment.

We are looking for a strategic digital marketer, with an understanding of storytelling to the customer’s view to lead our go-to-market strategy and execution for email sequences. In this role, you will develop strategy for accelerated growth, collaborate across teams with your peers in sales, marketing, and delivery to influence execution and bring forth world class messaging that resonates with our audience. You will work with our in-house writer to develop sales enablement campaigns with solution messaging and positioning that tell inspirational stories bridging business value and technology.

A Day in the Life of a Sales Enablement Specialist:

• Manage all aspects of the Outreach sales enablement platform to build sequences and templates to support sales team outreach to new and existing customer.
• Do research to understand the customer and challenges that organizations face to define differentiated solution value proposition and messaging
• Create and deploy ongoing email sequences that include ideation, requesting creative, content coordination, segmentation, building, testing, launching, and post deployment tracking.
• Define strategy, opportunity, and segmentation along with key business levers and metrics for growing and managing the business.
• Collaborate cross-functionally including but not limited to other members of the digital marketing team and an outsourced creative services team to execute email and push campaigns and look for overall process efficiencies.
• Identify content and layout improvement opportunities through A/B testing
• Maintain ongoing reporting
• Leverage analytics tools and data to monitor, report upon, and improve key KPIs.
• Conduct competitive research across multiple verticals
• Assist with new marketing projects/initiatives and ad-hoc reporting requests as needed

What You Will Need to Have:

• Bachelor’s degree in Business/Marketing or relevant field of study. Must be a team player
• 1-3 years of relevant experience in a sales enablement or digital marketing role with a track record for success
• Effective time-management, organizational, and project management skills
• Excellent attention to detail and quality assurance capabilities
• Self-motivated, independent worker, and strategic thinker that has a demonstrated sense of urgency
• Ability to understand marketing data, build reports, and summarize in meaningful way for the business
• Energetic and positive personality with a process-orientated approach
• Outstanding communication skills, verbal and written, with the ability to distill complex information
• Strong knowledge of MS Office tools such as Word, Excel, and PowerPoint
• Track record of working with a diverse set of stakeholders across the company to execute complex operational projects.
• Excellent cross-functional project management and cross team collaboration skills
• Excellent problem identification, structuring and resolution.
• Detail-oriented, and demonstrate excellent oral and written communication abilities
• Comfortable in fast-paced environment, and able to manage ambiguity.
• A passion for technology

Job Type: Full-time

Pay: $70,000.00 – $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 2 years (Required)
• A/B testing: 1 year (Required)

Work Location: One location