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Busy Beaver Button Co. has been helping people amplify their ideas to build community since 1995. We have the honor of being a hub for groups large and small who want to move their projects forward. Busy Beaver is a growth-minded small business, and we are currently seeking to hire a full-time Head of Marketing and Sales to join our friendly, dedicated, and hard-working team.
The Head of Marketing and Sales is a dynamic leader that will drive marketing communications, business development, and client engagement across the Busy Beaver Button Co. portfolio, which consists of pin-back buttons, stickers, and other items made with purpose and heart. This position will direct the team to enhance Busy Beaver Button Co.’s brand presence while coaching the sales and customer service teams on specific strategies to energetically tell the Busy Beaver Button Co. story. They will leverage their extensive marketing experience and comprehensive knowledge of branding to exceed the objectives of the business development team, as well as those of the company. Strong project and leadership management skills are essential as is a proven track record of driving team performance. Reporting to the Owner, this position will serve as a key thought-partner and play an important role in the leadership team.
Duties and Responsibilities:
The Head of Marketing and Sales must be a leader, guiding the team and company to design and implement marketing and product awareness initiatives that drive awareness of our products, resulting in increased results. As the Head of Marketing and Sales you will:
- Define, document, and execute sales & marketing plans that result in meeting the goals and strategies.
- Guide and motivate the sales, marketing, and customer service teams to execute upon a defined plan to ensure goals are met.
- Effectively monitor and report upon the impact of marketing initiatives.
- Engage with operations to clearly understand the direction of each segment of the company.
- Work closely with ownership to develop and implement marketing and campaign strategies for the company.
- Grow Busy Beaver’s customer base by leading the team in effective prospecting and new account acquisition.
- Expand customer relationships by establishing strategic partnerships and providing customers with creative ideas/collaborations that help them discover additional uses for our products.
- Help the team strengthen and expand existing customer relationships through exceptional customer service and creative idea collaborations.
- Maintain relationships with customers by conducting regular check-ins, understanding their needs, and anticipating new marketing opportunities.
- Attend and/or participate at conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
- Find ways to consistently achieve revenue goals.
- Develop and execute marketing initiatives to support sales and lead generation efforts.
- Identify market trends and system improvements to achieve marketing and customer experience goals.
- Strategize and manage all marketing and customer experience efforts, including advertising, events, relationship marketing, social media, and public relations.
- Oversee our e-commerce website, functionality, SEO, and content.
- Develop and maintain a consistent brand image and ensure that the brand is well communicated across all channels.
- Manage a team of 3-4 people.
- Understand key marketing performance metrics and tracking tools (HubSpot, Google Analytics, and SEMRush) to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights across teams.
- Oversee the operation of the company’s website, including all website updates, optimizations, or fixes.
- Manage outside partners including consultants, freelance workers and developers.
- Report on sales, marketing, and customer experience activity, potential opportunities, and results during weekly meetings.
- Create persuasive and visually attractive Sales & Marketing materials and campaigns that communicate Busy Beaver’s advantages and lead to increased sales.
Qualifications:
- Bachelor’s degree in Marketing, Sales, Business, Communications (or equivalent experience).
- At least 4-7 years’ experience managing the sales and marketing functions for a growing B2B company. Successful track record in marketing roles and creating marketing campaigns.
- Excellent written, verbal, and group presentation skills.
- Ability to work efficiently, prioritize tasks, meet deadlines, and achieve results.
- Motivated self-starter with strong organizational skills with proven ability to manage projects for themselves and their team.
- Strong CRM (HubSpot), Gmail and Google Drive, Email Marketing, and Market Research skills.
- Experience with e-commerce and SEO.
- Proven ability to present to customers in face-to-face meetings.
- Strong work references and legal authorization to work in the United States is required.
- Proactive, energetic, and motivated self-starter.
- Quick learner with strong organizational skills.
- Resourceful problem solver.
- Dependable and well-organized.
- Perform ad-hoc projects and other duties as assigned.
Desired Qualifications:
- Experience working with trade organizations such as Promotional Products Association International (PPAI) and Advertising Specialty Institute (ASI).
- Proficiency with HTML, content management systems, and design software (Adobe Suite).
Core Values:
- Be Industrious – Maintain a commitment to excellence and continuous improvement to deliver to the customer accurately and on time.
- Work Collaboratively – Open to give and receive feedback, nurture relationships, and has the ability to work with everyone.
- Think Creatively – Come up with innovative solutions to achieve goals and support our customers.
- Give a Dam – Care for our customers, our communities, and our organization.
Compensation Package:
- Compensation package commensurate with experience.
- Health insurance.
- Matching retirement savings plan.
- Paid vacation.
While this job is full-time, we are open to consider part-time or flex-time for the right candidate. To learn more about our company, please visit our website at: https://busybeaver.net. We look forward to meeting you!
Please send your resume and letter to us at [email protected]
EOE M/F/D/V
