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Full Job Description
Position contributes to the overall direction of CBU’s marketing efforts and provides day-to-day management of the marketing unit’s relationships with the University’s admissions and academic units.
Essential Duties and Responsibilities
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Assists Director of Marketing for Enrollment in design and implementation of strategies and tactics to increase awareness and preference for CBU brand among prospective students (both undergraduate and graduate on-campus and Online) as well as campaigns designed to augment the University’s recruiting and retention efforts.
2. Manages day-to-day relationship between the marketing unit and the traditional undergraduate, online undergraduate, and graduate admissions leadership. Works with them to identify opportunities for improvement of existing programs, as well as explores and evaluates new opportunities for review with supervisor.
3. Manages the fulfillment of annual print and promotional projects by coordinating between vendors and internal stakeholders.
4. Manages budget for print and promotional materials.
5. Provides direction and leadership to marketing specialists and monitors their efforts and contributions.
6. Interfaces with digital media advertising agency. This include coordinating or creating collateral for digital advertisements and landing pages.
7. Responds to requests from academic units who need support in the form of event or program promotion, collateral literature and other services/items the marketing unit provides to the University.
8. Collaborates with the marketing unit’s graphic design and web technology teams to complete projects, including writing and editing copy, building web pages, coordinating with vendors and conferring with supervisor.
9. Meets project deadlines set by supervisor. Proactively communicates with supervisor when completion by deadline is in jeopardy.
10. Plans and attends discovery and planning meetings with supervisor, clients and other members of the CBU Marketing team.
11. Works on multiple concurrent projects while maintaining high standards of excellence, conformity to University standards and positive, cooperative attitude.
12. Shares and consistently expresses division’s commitment to express Christ’s attitude of service, excellence, humility and dignity in each interaction with University clients and external vendors.
Supervisory Responsibilities
SUPERVISORY RESPONSIBILITIES: Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing and training employees; planning, assigning, and directing work; appraising performance; disciplining employees; addressing complaints and resolving problems.
Other Knowledge Skills and Abilities
OTHER SKILLS AND ABILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Proficiency with Microsoft Office applications as well as Adobe Photoshop and InDesign.
- Experience with web site content management systems and social media systems.
- Skill in the use of personal computers and related software applications.
- Ability to make administrative, and procedural decisions and judgments on sensitive, confidential issues.
- A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
- Ability to plan, develop, and coordinate multiple projects.
- Ability to read and write at a level appropriate to the duties of the position.
- Ability to use independent judgment, and to manage and impart confidential information.
- Ability to gather data, compile information, and prepare reports.
- Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.
- Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
- Strong organizational skills and detail oriented.
- Ability to maintain confidentiality.
- Excellent telephone courtesy, knowledge and experience.
- Ability to coordinate and organize meetings and/or special events.
- Ability to interpret, adapt, and apply guidelines and procedures.
- Ability to make administrative/procedural decisions and judgments.
- Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
- Ability to create, compose, and edit written materials.
- Ability to resolve customer complaints and concerns.
- Ability to investigate and analyze information and to draw conclusions.
Education and/or Experience
EDUCATION and/or EXPERIENCE: Bachelor’s degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Posting Detail Information
Open Date
07/06/2023
Remove from Web
Open Until Filled
Special Instructions to Applicants
Nondiscrimination Statement
State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.
Quick Link to Posting
https://jobs.calbaptist.edu/postings/8015
