CBS Television Stations Hiring for Content & Marketing Manager, Sales CBS-WFOR (Hyrbrid Remote) Job at Miami, FL Full Time

CBS News, WFOR-TV Miami seeks a multifaceted hard-working Marketing & Content Manager to collaborate with our sales team. If you thrive in building client relationships, super organized, get excited in translating data into sales and marketing presentations like nobody else’s business, then come join our growing team!

This position is based out of the Miami and open to hybrid remote as-long-as you live in the Miami area with unlimited PTO.

Responsibilities:
Initiate content opportunities for a new and existing client base

Build strategic marketing plans based on client needs analysis

Collaborate with sales management to optimize local sports team and CTS tent pole sponsorships

Attends sales calls Webex and in-person with AE’s to present and sell Marketing/sponsorship plans

Work closely with select station partner organizations on marketing and sponsorship opportunities

Partner with Creative Services to coordinate commercial production needs

Partner with the VP/Director of Sales and sales management team on the growth & management of content development sector

Evaluate financial performance for campaigns, sponsorships and marketing campaigns, while managing projects P&L’s

Sourcing and developing new content partnership opportunities that can be distributed across multiple media platforms in Miami and other markets

Provide Sales support for sponsorship and marketing campaigns leveraging CBS Miami and CBS O&O assets

Preferred Education, Experience, and Certification Requirements:

Degree in Marketing, Advertising, preferred and/or Media background is a plus

5 plus years of experience in a marketing management/content development role

Self-starter with excellent presentation skills – Proficient with building presentations

Sales experience is not required, but candidate must have proven experience developing and implementing projects that connect with targeted audiences

Deep understanding of content distribution on tv and digital platforms

Candidate must have strong strategic marketing ideation abilities and multi-task with short lead-time on projects

Strategic thinker with the ability to influence and ideate innovative ideas for a new and existing client base

Ability to develop and maintain strong relationships with Content Buyers, Agents, Producers, and Managers

Willingness to challenge conventional wisdom and champion bold ideas to the changing media landscape and consumer behavior

Strong leader with excellent interpersonal and relationship development skills

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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