Chewy Hiring for Associate Director, Social Advertising at Bellevue, WA Full Time

Our Opportunity:

Chewy is hiring an Associate Director of Social Advertising to focus on the Social channel, driving the media strategy and overseeing execution, with capacity to execute full funnel media strategies. Leading a team of experienced platform experts who optimize campaigns and drive the operating plan in market every day, the role requires the flexibility to roll up your sleeves and manage campaign set-up, day-to-day management, tracking of campaign/channel performance, and monitoring these activities for your teammates while also easily flexing to a strategic purview to translate those actions back to senior marketing leadership. The ideal candidate is relentless, data-driven, innovative, and thrives in a fast-paced environment with minimal oversight. This role sits within our growing performance marketing team that works collaboratively on strategies to drive new customer acquisition and existing customer re-engagement. We are looking for someone who is equally passionate about marketing technology, data analysis, ad platform function, audience segmentation, and creative strategy to bring continuous improvement to our Social program.

What You’ll Do:

• Own the development of successful full funnel paid social campaigns focusing on audience, product, and placement targets to drive channel volume and efficiently thresholds
• Partner closely with Integrated Marketing and Brand Marketing teams, including Organic Social and community management efforts to drive the channel strategy and deliver best in class creative execution
• Fluently convey the values of campaigns with objectives at different funnel stages, articulate 3P reporting trends, and build 1P understanding of media incrementality on our enterprise objectives
• Build and manage mechanisms that convey progress on channel goals and project work, and represent performance of channel investment and performance vs. financial plan
• Master inputs to ad platform performance, platform bid automation and partner with in house Ad Tech team to build strategic budget and bidding capability
• Act as a leader communicating with platform account management teams to ensure we’re leveraging best practices and that our support teams are appropriately resourced
• Maintain a sharp focus on the industry, ad platform developments, and translate that POV into strategic recommendations that demonstrate active budget management in the channel
• Design and execute structured A/B tests focused on campaign management, incrementality, and creative
• Seamlessly partner with Marketing Analytics and Product teams to troubleshoot technical bugs or develop performance monitoring, reporting, or tracking needs
• Lead the professional development of a skilled team of subject matter experts, and act as leader on a small and nimble team of cross-channel digital marketing experts

What You’ll Need:

• 8+ years of digital media experience, 4+ years people management
• Experience managing large-scale paid social e-commerce focused campaigns
• Technical skills to manage social product ads, product feeds, ad tracking, and conversion events
• Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments impacting our program
• Ability to manage the strategy while inspecting the tactical execution on new campaigns, manage up on performance reads, strategic evolution and development of POVs and insights that help the business scale
• Knowledge of biddable and programmatic digital media inputs and ad experiences across lower, mid, and upper funnel tactics in Paid Social
• Ability to juggle multiple projects and prioritize resources while working in a dynamic, fast-paced, and growing organization while leading improvement of nascent cross-functional processes
• Strong understanding of the data privacy landscape including platform updates and upcoming changes
• Mindset and ability to present ideas to senior level leadership, take feedback, and engage in debates to hone our strategy and drive growth for the business
• Advanced Excel skills and basic SQL skills

Compensation & Benefits

The salary range for this position is $124,500-$255,000. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.

We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.

Non-exempt hourly team members accrue paid time off (PTO) while salaried-exempt team members have unlimited PTO, subject to manager approval. Non-exempt hourly team members in Fulfillment Centers and Customer Service are also eligible for additional unplanned unpaid time off (UTO). Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.