Cincinnati Hills Christian Academy Hiring for Content Strategy & Communications Manager at Cincinnati, OH Full Time

Content Strategy & Communications Manager

Cincinnati Hills Christian Academy

Reports To: Executive Director of Communications and Marketing

Full-Time, 12 Month, Exempt

We’re looking for a talented writer and content strategist to serve as Cincinnati Hills Christian Academy’s Content Strategy & Communications Manager to create and deploy best-in-class, cohesive content across all communication channels. This position will be responsible for creating compelling messaging that resonates with all target audiences and deepen connections with the broader CHCA community.

Operating as an internal agency, CHCA’s Marketing & Communications team serves as a shared service to a range of internal stakeholders which includes but is not limited to functional areas in Admissions, Athletics, Counseling, Development & Sponsorship, Diversity & Belonging, Entrepreneurship & Sustainability, Events, and Fine Arts. Marketing support is also provided to the Head of School, building principals, and Human Resources.

We are seeking a business-minded professional who understands the importance of aligning tactical execution to strategic objectives and has advanced knowledge of best practices across all communication channels.

In collaboration with the Executive Director of Marketing & Communications, this position will help define and communicate CHCA’s unique value proposition through written expression. Specifically, this position will execute an annual content strategy providing support and writing tailored, clear, cohesive copy for the following deliverables:

• Annual school publication, The Eagles Eye
• Blogs
• Campaign landing pages
• Marketing collateral, such as direct mail, executive summaries, presentations, sales enablement materials, etc.
• Monthly school newsletter and other email communication as needed
• Press releases
• Print and digital advertising
• Scripts and speeches
• Seasonal campaigns for Admissions, Development, Fine Arts, Athletics, and other programs as needed
• Social media
• Text messaging
• Website
• Other deliverables as assigned

It is critical that this individual understands and shares the mission, vision, and value proposition of CHCA; be excited about and supportive of the work we do; have a strong desire to grow the school; and be driven to deliver excellence.

Key Responsibilities

• Manage content strategy and coordinate deliverables that reinforce CHCA’s unique value proposition, elevating content strategy across all touch points.
• Maintain annual content calendar and posting schedule for CHCA delivery channels.
• Publish and deploy digital communications via multiple channels including blogs, email, Google Ads, social media, text messaging, website, etc.
• Seek relevant storytelling and brand building opportunities to publish through various communications channels including earned media.
• Serve as copyeditor and proofreader to ensure overall accuracy, consistency, tone, style, and branding.
• Collaborate and coordinate with internal stakeholders on organizational and departmental content strategies.
• Create and promote engaging, shareable content that captivates audiences and creates an online community for current CHCA students and families, alumni, and other key stakeholders.
• Partner with team members to monitor and manage CHCA social media accounts specifically ensuring brand consistency in image and voice in all communication.
• Identify market trends and make recommendations to drive brand engagement to team members.
• Partner with marketing team members to brainstorm creative and innovative ways to extend our reach and deepen engagement with CHCA community through existing and new communication channels.

Competencies & Skills

• Strong writing & proofreading skills
• Excellent & effective oral, written, and interpersonal communication skills
• High attention to detail
• Exceptional organizational and time management skills
• Team player with a positive enthusiastic attitude
• High ability to use marketing technology tools to deploy communications
• Creative thinker and problem solver
• Self-motivated and ability to work independently
• Knowledge of content marketing practices, tactics, and trends
• Microsoft Office proficient

Leadership Opportunity

This position does not have direct reports.

Required Education

Bachelor’s degree in Communications, Journalism, Marketing, or Public Relations

Required Experience

• 2-3 years in marketing writing for agency, corporate, or nonprofit organizations
• Experience developing external communications & social media plans
• Experience writing B2C marketing copy
• Experience deploying communications through various technology platforms that support digital advertising, email automation, CMS, social media management, etc.

Experience with Photoshop, InDesign, Illustrator, CSS, and HTML is a plus.

Additional Eligibility Qualifications

Candidates will be evaluated on the competencies listed above, the required education and experience, and their ability to perform the essential functions as assessed through interview and reference checks. In addition, preference will be given to candidates with:

• A portfolio with examples of previous work and demonstrated ability to drive compelling and effective value benefit messaging.
• Knowledge of industry trends.
• Ability to thrive in a fast-paced environment and can be creative in a deadline-oriented environment.
• A team mentality that is results-oriented, dependable, proactive, and enthusiastic to learn.
• Excellent interpersonal skills with a high degree of professionalism.
• Ability to translate the value of CHCA and its importance to the media and other key stakeholders.
• Technological capabilities include Microsoft suite of products, including PowerPoint, as well as ability to operate a website content management system, news media coverage capture service and tracking database.
• Experience in Google Ads, Facebook / IG Ads, and Google Analytics and/or other site analytics tools – and demonstrated ability to learn new systems quickly.
• Ability to work some evenings and weekends, flexible workweek available to accommodate these instances.

CHCA is an equal opportunity employer. All qualified candidates will be considered.

Essential functions under the Americans with Disabilities Act may include any of the duties, knowledge and skills listed above. This list is illustrative only and is not a comprehensive listing of all functions and duties performed by employees in this position. Regular attendance is an essential function of this job.

The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS: While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

WORK ENVIRONMENT: The noise level in the work environment is usually moderate.

MENTAL FUNCTIONS: While performing the duties of this job, the employee is required to compare, analyze, communicate, copy, coordinate, instruct, compute, synthesize, evaluate, use interpersonal skills, compile and negotiate.