Consumer Attorney Marketing Group Hiring for Paid Search Strategist at Remote Full Time

Consumer Attorney Marketing Group (CAMG) is a nationwide advertising agency that combines media buying expertise, legal industry experience and intensive analytics to deliver the most effective TV, radio, SEO, paid digital, publishing, and out-of-home (OOH) direct response marketing campaigns.

We are currently accepting applications for a Paid Search Strategist. The successful candidate will demonstrate a strong attention to detail, desire for accuracy, and ability to handle multiple projects with many shareholders.

Essential Job Functions

• Generate qualified leads via paid search that turn into cases for law firms.
• Owns the direct response-focused paid media strategy and performance for select clients
• Develops a firm understanding of the clients’ goals and objectives
• Monitors established campaign KPIs and ensures that the campaign performance meets the agreed-upon client goals
• Provides ongoing support to the Account Executives that will enhance their relationship with their clients
• Partners closely with digital campaign execution team on new campaign activation.
• Works closely with the Digital Analytics team to ensure reporting accuracy
• Proactively identifies opportunities to improve client paid search campaigns both on platform (Google Ads, Microsoft Bing Ads) as well as conversion-optimization on landing pages.
• Assists with agency’s proposal process and the related deliverables
• Answers clients’ questions and meets with them as-needed to discuss campaign performance and metrics
• Supports monthly campaign billing, ensuring accuracy and delivery

Qualifications/Experience

• Bachelor’s degree required
• Solid understanding of Paid Search advertising channel
• 3+ years of direct response agency experience or presentation-centric in-house role
• Good interpersonal skills, with the ability to develop positive relationships with clients and prospects
• Excellent written, verbal, and presentation skills
• Competency with MS Office products including Excel, Word, PowerPoint, and Outlook. Competency with Google Workplace suite including Docs, Sheets, and Slides.
• Extensive knowledge of Google Ads, Google Analytics, and Bing Ads.
• Bonus: Experience managing paid search campaigns in the legal industry.

The Agency offers:

• Salary commensurate with experience
• Remote/Work-from-Home environment, affording Work/Life balance
• Generous Paid Time Off

Benefits include:

• Medical, dental, vision
• Group term life and accidental death and dismemberment insurance, AFLAC (Hospital Indemnity, Accident, Critical Illness), and voluntary short-term/long-term disability and company provided
• Flexible spending account, heath savings account, and 401k (Roth-IRA; standard)
• Agency provided Employee Assistance Program (EAP)

We are an Equal Opportunity Employer. It is our policy to provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status, or any other basis prohibited by applicable federal, state or local law. All offers of employment are contingent upon successful completion of a criminal background check and verification of prior employment and education.

Job Type: Full-time

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor’s (Required)

Experience:

• Meta Ads, Google Analytics, and Bing Ads: 1 year (Required)
• direct response at an agency or in-house: 3 years (Required)
• managing paid social campaigns in the legal industry: 1 year (Preferred)

Work Location: Remote