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The Regional Marketing Liaison – Central Region will be tasked with activating and expanding KOL relationships and access to key accounts /sites of care as foundational elements for market entry and brand success. This will be accomplished by:
- KOL engagement interacting individually, leading group/advisory meetings and in affiliation with NIH Centers of Excellence & Alzheimer’s Disease Research centers. Insights gathered will help drive key imperatives, solutions, and content development for delivery of HCP-facing programs focused on better understanding treatment/market challenges and opportunities to improve Alzheimer’s patient experience and care within Neurology, Primary Care, Psych and NP/PA disciplines.
- Key Account responsibility to support access to Alzheimer’s treaters who practice within an organized care systems / IDN environment through partnerships via medical education, clinical research, disease state and/or promotional programs in support of patients and caregivers
Required Expertise & Core Job Duties
- Provide a thorough understanding of Alzheimer’s disease market landscape, treatment options, and access challenges to create and maintain authentic customer relationships and programs.
- Leverage deep understanding of ADLARITY marketing strategies to enable strong program design and delivery.
- Generate and inform marketing leadership of important customer strategic insights to better enable brand and business decision-making.
- Partner with Sales Leadership to enable market penetration and growth opportunities with customers in Alzheimer’s target markets and geographies (i.e. – IDNs, Group practice, Private Practice, Academic Centers, etc.)
- Develop, execute, and optimize Alzheimer’s disease virtual and live customer programs, focused on gaining key insights that can inform brand strategy refinement. Customer program activities may include, but are not limited to:
- Prime key Alzheimer’s geographies that are being considered for sales team territory placement and expansion
- Collaborate with virtual sales team counterparts to ensure compliant and appropriate customer coverage is managed during market priming activities
- Leading market priming customer discussions and planning for future conversations to grow relationships
- Follow-up on 1-on-1 customer interactions for insight generation and brand planning feedback
- Initiation and development of marketing materials to design and deliver local & regional advisory boards
- Drive deeper market understanding of group and institutional centers providing key insights for mid- and long-term brand strategies
- Academic, research and memory centers
- NIH Centers of Excellence
- Institutional & Group practice medical centers
- IDN businesses
- Develop local & regional engagement plans and partner with brand team promotional members to compliantly execute necessary tactics. Engagement plan details may include, but are not limited to:
- Identifying and creating marketing resources to support pull-through of RML programs
- Identifying local, regional and national KOLs for further strategic planning initiatives
- Identifying customers for Medical Education promotional activities such as speaker bureaus and/or peer-to-peer programs (KOL assessment, program creation, and delivery of Med. Ed. Programs ARE NOT the responsibility of the RML)
- Coordinate compliant and necessary handoffs with Medical Affairs partners for deeper clinical engagement
- Lead and execute local, regional, and national congress activities aligned with the RML goals and objectives
Required Skills and Education
- Bachelor’s Degree required; Advanced degree preferred
- Highly developed interpersonal communication skills than can be applied in external-facing engagements with all segments of our customer base
- Possess strong business acumen skills in navigating external-facing marketing programs in highly regulated industry, including strict adherence to Corium Compliance policies and industry regulatory standards
- Strong vendor and project management, including budgeting, timeline generation and adherence, risk mitigation, pull-through and ability to follow intra-organizational process and procedures
- Ability to understand competitive marketplace dynamics to enable proactive and reactive program delivery
- Strong time management and prioritization to balance contributions as both an independent business leader and overall team collaborator
- Flexibility and willingness to participate in growing organization and related special projects specific to Alzheimer’s marketing or Commercial Team
- Travel, to include overnight and weekends where required, up to 30%
Required Skills
Required Experience
