Cumulus Media Hiring for Digital Marketing Account Executive at Allentown, PA Full Time

CUMULUS MEDIA | Allentown, PA is seeking a talented and dynamic Digital Marketing Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

Who We Are: Insert Market-Specific information here

CUMULUS | Allentown, PA Our local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV FM – 100.7, WODE-FM – The Hawk, 94.7 FM/WEEX/WTKZ-AM – FOX Sports, WCTO FM/WWYY FM – Cat Country 96 & 107.1 plus WCTO is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Products for Local Businesses.

The Digital Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

Key Responsibilities:

• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects

• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis

• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Think creatively and generate original ideas

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job
• Flexible and creative
• Digitally savvy
• XX years in Media Sales background preferred/required
• Bachelor’s Degree in Business, Marketing or related field is preferred/required
• All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations

What we offer:

• Commission-based organization with uncapped earning potential
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match to plan for the long-term
• Paid Vacation & Holidays

For immediate consideration, please visit

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For more information about CUMULUS MEDIA, visit our website at:

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CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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