DELTA WESTERN, LLC Hiring for Sales & Marketing Specialist at Anchorage, AK Full Time

Are you ready to set a new standard in the Alaskan marketing landscape?

As the Marketing Strategist at our company, you will be at the forefront of driving growth and expansion across the Alaskan residential and commercial markets. You’ll be working directly with the President, collaboratively crafting and implementing multifaceted marketing plans that will shape the future of our brand.

About the Company

Delta Western was formed in 1984 to provide fuel for ships, planes, and vehicles along the Western Alaska coastline and Yukon River with a fueling station in Dutch Harbor. Today, Delta Western is to grow independent distributors of petroleum products and lubricants, with fuel terminals in Western and Southeast Alaska. Delta Western delivers an average of 200 million gallons of fuel annually in Alaska and employs approximately 150 people.

In its strive to meet and exceed its customer demands, Delta Western has a track record of agile and innovative fuel solutions. Improving relationships with fuel importers into Alaska, Delta Western can source and acquire fuel into our system on an emergency notice if needed. We are proud to provide vital energy resources in support of communities, individuals, and Alaska’s most essential industries.

Job Summary:

Reporting to the President, develop, implement, and track effective marketing strategies to promote and sell products or services, primarily to Alaskan residential customers, and secondarily, to Alaskan commercial customers. Build and execute campaigns that drive new customer acquisition, engagement, and retention, with the goal of growing sales and revenue.

Essential Functions:

• Strategy Development: Collaborate with sales, marketing, pricing, and operations teams to develop comprehensive sales and marketing strategies aligned with the company’s goals and objectives.
• Campaign Planning and Execution: Plan and execute coordinated marketing campaigns across various channels, including digital marketing (email, social media, display advertising, search engine marketing), traditional advertising (print, TV, radio), and direct marketing.
• Customer Acquisition: Develop and implement strategies to attract new customers, including identifying target audiences, conducting market research, and analyzing consumer behavior to optimize campaign efficiency. Plan and manage events. Support event coordination and community outreach to grow brand awareness.
• Content Creation: Build engaging and persuasive marketing content, including website copy, blog posts, social media posts, email newsletters, and advertising materials, to optimally communicate product benefits and value propositions.
• Brand Management: Ensure consistent brand messaging and positioning across all marketing channels and materials, maintaining brand integrity and improving brand awareness among the target audience. Manage internal and external marketing materials. Generate seasonal customer gift ideas, event swag, and other marketing materials as needed.
• Data Analysis and Reporting: Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas of improvement and optimize marketing strategies. Generate regular reports to measure campaign efficiency and provide actionable insights.
• Customer Relationship Management: Develop and implement strategies to improve customer engagement, dedication, and retention, including personalized marketing initiatives, dedication programs, and customer happiness surveys. Implement and maintain a CRM system to develop a sales pipeline and track opportunities.
• Teamwork: Collaborate with cross-functional teams, such as sales, marketing, pricing, and operations to align marketing initiatives with overall business objectives and ensure consistent messaging and brand representation.
• Market Research: Stay updated with industry trends, consumer behavior, and competitor activities to identify new opportunities and potential threats. Conduct market research and gather consumer insights to inform marketing strategies. Monitor competitor pricing and marketing activities in the field and report key findings.
• Budget Management: Manage marketing budgets, allocate resources efficiently, and track expenses to ensure cost-effective campaign execution.

Education and Experience:

• Bachelor’s degree in marketing, communications, or related field preferred, or business or sales and marketing coursework and 5+ years of related experience. Demonstrated experience in sales & marketing, preferably in a similar role or industry.
• Prior customer service and events management experience.

Benefits!

• Tuition Assistance
• Discretionary Annual Merit Program
• Charitable Match
• Life Insurance – 2x your annual earnings
• Free Credit Report Monitoring
• Employee Assistance Program
• Telemedicine Options
• Medical, dental, and visions plans

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request an accommodation.