The Manager, Paid Social will lead the overall strategy development and execution across all elements of social media including but not limited to: social listening, content creation and syndication through social profiles, paid social advertising and social analytics. In this role, the director will oversee a team of social analysts, helping them grow and develop in the area of social media analysis, strategy, and execution. This person will also provide thought leadership, innovative ideas, and social strategies that will grow our business and improve client relationships.

Salary: $80,000- $100,000

Key Duties and Responsibilities

• Manage team of social media analysts, helping them grow and develop into full stack social media marketers
• Partner with the analytics team to create and define measurement plans
• Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
• Ensure the Moon Valley Nursery social team is using best in class tools by staying on top of shifts in the market and available toolsets
• Leverage social listening tools to develop strategies and analyze competition and audience segments
• Connect social media with other departments such as search (paid and organic), media and research
• Work across both consumer and healthcare professional social media programs
• Create social media campaigns that provide a benefit to the audiences
• Lead the evolution of Moon Valley Nurseries social media product, establishing our service as best in class in the pharmaceutical space
• Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
• Oversee social analysts and help them oversee the legal review and submission process for social media efforts
• Experience with paid social media efforts across major social networks
• Manage social listening to identify influencers, trends, engagement, and content opportunities
• Leverage social media tools to identify and if necessary report adverse events
• Experience with tools such as Hubspot, Synthesio, Hootsuite, Tweetdeck
• Experience managing profiles, paid advertising and analytics across networks such as Facebook, Twitter, LinkedIn, Snapchat, Pinterest, YouTube

Qualifications: Knowledge, Skills & Abilities

• 7+ years of paid social experience
• Ability to multitask
• Detail-oriented
• Strong written and verbal communication skills
• PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups
• Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics

Education

Four-year degree in Marketing, or related field (or equivalent knowledge gained through formal education, specialized training, or additional job experience)

Physical requirements/Working conditions

Primarily working in a basic office environment: ability to sit, stand, walk, kneel, stoop, use stairs, reach, pull and lift objects up to 15 lbs.

OTHER

Subject to Criminal background check and being able to get bonded by an acceptable surety company.

About Us

Moon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. We are a Drug Free Workplace.

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