Donatos Pizza Hiring for Georgia/Carolinas Field Marketing Manager at Columbus, OH Full Time

Donatos is just as dedicated to our Associates as we are to our guests. After all, delivering the best food and service starts with attracting (and keeping) the very best team members.
Whether you’re looking for your first job or want to advance your career, you’ll love being part of a work environment that’s not just rewarding and fun, but supportive too. We’re committed to hiring associates who we feel will be a great fit with the Donatos family – and then empowering them to become leaders who bring out the full potential of everyone around them.

*Georgia and North/South Carolina Regions Preferred*

Position Summary

The Field Marketing Manager drives restaurant revenue through implementation of marketing and advertising campaigns by assembling and analyzing sales forecasts; prepares marketing and advertising strategies, plans, and objectives; plans and organizes promotional presentations; and updates marketing calendars.

The Manager acts as the liaison between the Company, Agencies and Franchise Community.

Job duties and responsibilities

New Restaurant Openings and Emerging Markets:

• Ensures opening of new restaurants through partnerships with Agency, Franchise Operations and Franchise Partner to meet or exceed $21k AUV for the first 6 months of opening by the following:
• Develop grand opening marketing strategy with budgeted allowance
• Train identified local marketing lead
• Develop 6-month marketing plan
• Influence Franchise Partners to partner with a marketing agency
• Ongoing support for small and emerging markets

Core Market Support:

• Tracks and monitors market or store level sales, check average and transaction trends in order to analyze internal and external data to determine optimal marketing solutions.
• Leads local agency in developing and executing a strategy with franchise partners to ensure marketing activities are aligned with brand standards.
• Evaluates local market plans including LRM, print, and digital activity per sales event to identify gaps and opportunities for partner’s outside of co-op markets. Adjusts plans as needed for optimal success.
• Actively participates and influences Franchise and Agency Partners during weekly Marketing status calls to ensure alignment, adjust marketing plans to peak performance level, and analyze spend by medium to ensure Franchise Partners are receiving expected return.
• Provides consultation and builds alignment with Franchise Operations to implement and execute marketing plans outside of co-op markets.
• Ensures opening of new restaurants through partnerships with Agency, Franchise Operations and Franchise Partner
• Develops grand opening marketing strategy with budgeted allowance.
• Trains identified local marketing lead.
• Develops 6-month marketing plan.
• Influences Franchise Partners to partner with a marketing agency.
• Ensures System Incentives and Partnerships are executed at the local level.
• Influences strategic placement and timing of local marketing efforts.
• Partners with Franchise Partners and Local Field Marketers to train and develop local marketing efforts using Donatos brand standards including digital, social, and print.
• Supports system coupon needs: maintains master list, assigns codes, handles activation & removal requests.
• Follows up with franchise partners regarding submission of Call-To-Order responses.
• Insures IT has necessary information for all Calls-To-Order.
• Up to 60% overnight travel required.

__________________________________________________________________________

Our Mission: To Promote Goodwill through Product, Service, Principle and People.

Our Values: I LOVE FOOD

Integrity

Loving

Fun

Of Service

Open Minded

Disciplined

__________________________________________________________________________

Work Arrangement Options

Donatos has identified this position is eligible for the following work arrangement:

• Full-Time Remote

Minimum requirements

Education

• Bachelor’s degree in Marketing or related degree preferred.

Physical Requirements

• None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Previous Experience

• Minimum 5 years’ experience in a marketing-related field and/or Sales desired.
• Basic understanding of Marketing processes and principles.
• Experience with and basic understanding of ROI, P&L, POS systems.
• Experience dealing with sponsorships, co-ops, and marketing plans.

Donatos is an Equal Opportunity/ Affirmative Action Employer:

We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

Job Type: fulltime

Education: Bachelor’s degree

Work location: This is a remote position