About the Company
At Nimbello, we are building a next-generation accounts payable automation business that makes payable transactions simple. The company delivers an accounts payable automation solution that enables organizations to deliver an effortless purchase-to-pay experience. With over 50 clients and more than 20 million invoices processed, Nimbello helps its customers put their AP process on autopilot, saving time and money, while improving accuracy and on-time payments.
If you’re ready to grow your career in a fast-paced, innovative environment, we would love to meet you.
The company is based in Granger, Indiana, but many employees work remotely.
Job Description
As a Marketing Lead, you will help support the Company’s go-to-market efforts, manage and deploy a marketing budget consistent with strategic guidance from leadership, develop and maintain our Company’s brand identity, and assist people operations in the creation and syndication of internal/external Company communications.
In this role, you will help increase web traffic and brand awareness through the marketing of content online. You will be responsible for creating “shareable” content, distributing content on the appropriate platforms and measuring the results of marketing activity. You will help build inbound marketing strategies, develop an online presence and track success metrics. This would include optimizing search engine optimization (SEO), planning for campaign needs, and using data and analytics to measure performance.
You will be responsible for building and managing a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
You should have a love for storytelling, words, and digital strategies.
Roles and Responsibilities
Preferred Skills and Background
Additional Information
Key Working Relationships
Working Conditions
Job Type: Full-time
Pay: $55,000.00 – $70,000.00 per year
Benefits:
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Application Question(s):
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Work Location: Remote
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