JOB DESCRIPTION
Job Title: Webmaster & E-Commerce Professional
Department: Marketing
Reports to: Marketing Leader
FLSA Status: Exempt
Date: 2022
JOB SUMMARY
The Webmaster & E-Commerce Professionalworks closely with Marketing Leadership, other marketing team members, and outside parties on a variety of sales and marketing-related assignments. Primary responsibilities involve the development, strategy, and maintenance Amazon sales, company websites, and social media posts/engagement, as well as the development of digital marketing metrics, analysis, and recommendations.
DUTIES AND RESPONSIBILITIES
· Oversees day-to-day management of e-commerce accounts to drive sales through optimizing product pages, SEO strategy, and paid advertising
· Monitors sales of ECCO and Code 3 products through Amazon e-commerce
· Manages minimum advertised price enforcement. This includes identifying MAP violations, working to stop violators, and working to ensure that they are unable to obtain ECCO and Code 3 products
· Analyzes and report Amazon sales, traffic data, and other metrics monthly
· Manages content for multiple websites, ensuring content is up-to-date and that information is comprehensive, well-organized, user-friendly, and presents a consistent brand image
· Acts as the liaison between marketing, internal IT departments, and third-party web developers to lead various website development projects
· Assists with the development of UI / UX design to produce the best possible user experience possible
· Leads website quality assurance testing and user acceptance testing for all website updates and digital campaigns
· Conducts regular competitive analyses to identify best practices, trends, sales opportunities, and recommended action items
· Proactively identifies SEO opportunities, and performs regular SEO, content, and social media audits working closely with our local vendor partners
· Plans and executes digital campaigns for Amazon, Google Ads, and social media
· Performs other duties as assigned or needed
· Some travel may be required (up to 10%)
QUALIFICATIONS
Required
· Bachelor’s degree in Marketing, Interactive Communications, Mass Communications preferred, or equivalent experience
· 2+ years of working experience in a web role, digital analyst, or digital marketing strategy role required
· 2+ years of relevant experience managing paid search, paid social, and display campaigns
· 2+ years experience managing SKU Amazon assortment and understanding of the Amazon 3P seller environment
· Excellent working knowledge of Amazon, Google Ads, and Google Analytics
· Experience implementing digital content and campaigns while maintaining brand messaging and consistency
· Thorough knowledge of digital marketing channels, their KPI’s, and how they drive customer behaviors
· Working knowledge of content management systems (CMS)
· Up‐to‐date knowledge of the latest trends and best practices in paid media
· Experience developing ROI-focused campaigns
· Ability to use MS Office applications (spreadsheets, word processing, presentation software)
· Proficient in the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.
Office: While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
The above statements are intended to describe the general nature of work performed by the team members assigned to this job. All team members must comply with Company policies and applicable laws.
Equal Opportunity Employer including Vets and Disabled
Job Type: Full-time
Benefits:
Schedule:
Supplemental Pay:
COVID-19 considerations:
Social Distancing
Ability to commute/relocate:
Education:
Experience:
Work Location: One location
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