EWI Worldwide Hiring for Director of Strategy for Experiential Marketing Job at Dearborn, MI Full Time

Company Description
EWI Worldwide is an experience marketing house that helps many of the world’s most ambitious companies market their products in the live space. At a mall, marina, convention center, or festival–we create immersive engagements and environments for brands that value the power of experience. Our work for clients including Amazon, Ford, CBSi, and Subaru has appeared everywhere from pop-up events and retail stores to trade shows and Olympic pavilions. From concept to execution, we help marketers dream up and deliver the meaningful brand moments their customers crave.
EWI, which launched as Exhibit Works in 1979, is a privately-owned company headquartered in Detroit (Dearborn, MI). We also have operations and full-time staff in LA (Foothill Ranch, CA), Milwaukee, Winston-Salem, Hamburg, and Shanghai. For more information, visit ewiworldwide.com.

Job Description
EWI is looking for a Strategist with a strong background in B2B Marketing techniques and Market Insights to help guide the company’s long-lead new business development strategy and develop and execute the company’s strategic marketing plans. Our differentiators are often in our intangibles. Therefore, this person should have a strong understanding and passion for the integration of relationship marketing, service marketing and demand generation.

Ultimately, the Director of Strategy/Marketing will be responsible for all things related to developing our brand and telling our story across all service groups. You will create and execute strategies to position, communicate and demonstrate value in our offerings, promote and manage our brand, and generate and help win business – from the inside out. This will involve strategizing and driving our RFP responses as well as supporting our sales team with lead generation. We built our business on the talents of our people, the quality of our service and the strength of our employee and customer relationships!
Responsibilities

• Create, oversee, and scale go-to-market strategies for B2B campaigns to increase the volume, quality, and velocity of incoming leads.
• Using account-based and inbound marketing tactics, you will execute a wide range of demand generation programs designed to grow our database of B2B prospects, channel partners and overall company revenues including: content marketing, SEO, social media, online advertising, email campaigns, event marketing, direct mail and PR.
• Create and optimize B2B marketing funnel to drive key business metrics including leads and opportunities.
• Develop a solid go-to-market plan that builds awareness, pipeline and revenue across multiple product lines and geographies
• Work across internal teams to create a strategy and complete marketing mix recommendations to deliver innovative campaigns.
• Own relationship with sales, strategy and creative teams to drive continuous improvement of demand generation programs and effective lead follow up processes
• Own the process of lead qualification and management
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Optimize marketing automation and lead nurturing strategy and processes to grow new leads, customers and revenue
• Oversee marketing communications, asset management and sales tools, including capabilities presentations, corporate website and social channels, either directly or on an outsourced basis
• Handle all public relations and corporate communications designed to deliver a brand-consistent message, internally and externally
• Work with the Chief Sales Officer and other executive team members to identify, assess, and develop strategic alliances and growth opportunities.

Qualifications
*
BA/BS in Business, preferred

• 5+ years marketing experience, preferably with B2B Service or Experiential Marketing firms
• Analytical, strategic and creative thinker with the ability to communicate effectively.
• Ability to use data and market research to make informed decisions to optimize campaigns, and identify new opportunities.
• Excellent written and verbal communication skills to work with and get buy-in from key cross-functional stakeholders in sales, creative, strategy, digital production and the executive team

Additional Information
If interested, please forward a resume and your salary requirements to kaabed @ ewiworldwide.com
EWI offers a competitive salary, paid time off, and a comprehensive benefit plan.

Job Type: Full-time