Exclusive Concepts Inc Hiring for Paid Marketing Specialist at Burlington, MA Full Time

EXCLUSIVE is not a typical digital marketing agency. We are much more… We are the place where human ingenuity meets marketing technology. Exclusive is a team of leaders, entrepreneurs, and learners with a depth of knowledge and endless creativity to make everything from Amazon advertising to Google Shopping, PPC, Social Marketing, Email Marketing, and SEO efforts work harder, work smarter, and perform for our clients! Our team has been named to the INC 5000 list of the fastest-growing companies in the United States 10 times!

Summary

(This role is accepting full-time remote applicants)

The Paid Marketing Specialist is responsible for the strategic campaign management for clients on both Google and Microsoft Ads platforms, managing Shopping Ads, Text Ads, Display Ads & Video Ads. The day-to-day duties include creating Google & Microsoft ads strategies, implementing campaign builds and optimizations, as well as performing ongoing analysis to drive towards client business objectives.

This role will be responsible for identifying opportunities to expand visibility and profitability to ensure strategic funnel investment across each campaign’s purpose. The Paid Marketing Specialist will also assist with driving key initiatives as well as training and mentoring Coordinators and Specialists. The role will collaborate with senior members in the Paid Advertising department to help iterate and evolve service methodology and tool creation.

Essential Functions:

• Google & Microsoft Ad Management
  • Day-to-day management of Shopping Ads, Text Ads, Display Ads & Video Ads through strategy development and execution
  • Implement campaign tactics and optimizations, as well as maintain client monthly budgets and other important account metrics
  • Provide recommendations and execute strategies for growth opportunities for client accounts and work closely with Senior team members to ensure accounts are on the path to hit client business objectives & KPIs, such as maximizing ROI
  • Strategic development and implementation for SEM accounts that improves client performance and satisfaction
• Client Communication, Delivery & Collaboration
  • Communicate strategically with clients regularly on campaign performance, insights, and deliverables, as well as internally with the Account team
  • Generate and analyze client reporting and speak effectively towards performance for all major metrics, goals tracking, revenue pacing, and other SEM initiatives
• Industry Knowledge & Core Skills
  • Ability to follow changes in ecommerce and SEM marketing industry and adjust strategies accordingly
  • Serve as a resource for campaign management, optimization, and troubleshooting across all Google & Microsoft campaign types, betas and information
  • Proven resourcefulness, showing initiative to research before asking questions
  • Meet and exceed key department metrics
  • Exemplify all of the 5 EXCLUSIVE core values

Requirements and Qualifications:

• Bachelor’s Degree with at least 2+ years of experience successfully managing and growing SEM accounts
• Google Ads, Google Analytics, Google Merchant Center, and Microsoft Ads experience and knowledge
• Google Ads & Microsoft Ads Certifications required
• Strong understanding on Google and Microsoft Ads campaign management, including Shopping Ads, Text Ads, Display Ads & Video Ads
• Robust understanding of EXCLUSIVE’s holistic approach
• High proficiency in Excel and data analysis tools as well as internal reporting tools
• Strong ability to manage multiple tasks and projects under tight deadlines while keeping a professional demeanor
• Strong skills in analysis, critical thinking, problem solving
• Self-motivated, independent, proactive
• Proven organizational and communication skills

Benefits

• Autonomy – we hire intelligent people and give them the tools and training to succeed.
• Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.

• PPO/HSA, Dental & Vision options
• Several weeks’ vacation, 13 core Holidays, Floating Holidays, Summer Fridays and separate sick time
• 401k with company match
• Gym Subsidy
• Company Paid Life Insurance

EXCLUSIVE. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.