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Full Job Description
Digital Marketing Specialist – Entry Level
Remote
GP Strategies Corporation is a global workforce transformation provider of organizational and technical performance learning solutions. GP Strategies’ solutions improve the effectiveness of organizations by delivering innovative and superior training, consulting, and business improvement services customized to meet the specific needs of its clients. Clients include Fortune 500 companies, automotive, financial services, technology, aerospace & defense industries, and other commercial and government customers. Additional information can be found at gpstrategies.com.
Start your marketing career with a global company that delivers innovative consulting, learning, and technology solutions. Join a sharp, energetic marketing team dedicated to helping people have great days at work. Learn from experts in marketing strategy, content creation, and marketing automation — as well as worldwide thought leaders in corporate learning, leadership development, and more. Begin your journey in digital marketing with a critical role that exposes you to many sides of the business, from building and engaging audiences to the marketing technologies that make it happen.
GP Strategies is hiring an entry-level digital marketing specialist (remote). The successful candidate will join the corporate marketing team to help execute business-to-business (B2B) digital marketing programs across global industries and service lines. The digital marketing specialist will help plan, publish, and monitor social media content and work on website analytics and engagement.
Responsibilities
- Assist the digital marketing manager in planning, coordinating, and publishing content and promotion initiatives.
- Social Media Support:
o Assist in posting and promoting GP Strategies services and thought leadership through multiple social media channels. Analyze traffic and identify opportunities to improve engagement and other key metrics. Monitor social media traffic and assist with employee advocacy.
o Update schedules, track progress, and report on results for global marketing initiatives such as content creation and production, campaign launches, award submissions, and more.
- Digital Advertising Support: Assist in publishing and monitoring digital ads across a variety of platforms, including Google, Microsoft, social media, and more. Assist in research, piloting, and expansion of digital channels.
- Reporting: Provide monthly reports on key social media and digital advertising metrics. Assist in providing analysis and recommendations for improvement and opportunities for digital growth.
- Analytics: Assist in improving the health of analytics across platforms. Assist in integrating marketing systems including Google Analytics, Google Tag Manager, and more.
- Ensure consistent and full compliance with GP Strategies brand guidelines and established processes.
Minimum Requirements
- Experience with social media channels including LinkedIn, YouTube, Facebook, and Twitter.
- Strong analytical skills, including ability to synthesize and communicate data findings effectively such as website traffic and engagement metrics, and social media engagement metrics. Related skills are also acceptable.
- Strong real-time and asynchronous communication skills.
- Solid computer skills, including Microsoft Office (Word, PowerPoint, Excel).
- Physical working conditions—remote and/or office environment.
- Ability to learn new programs, marketing software/platforms, and concepts with a thirst to learn and improve.
Preferred Requirements
- Understanding of modern B2B marketing (especially content marketing, branding, and lead generation).
- Experience writing and editing for specific audiences in a variety of formats and with elements of persuasion.
- Professional interest in corporate learning and development (L&D).
Diversity comes naturally to us at GP Strategies. With more than 4000 employees in over 30 countries, being diverse is second nature. Yet, it’s more than just about location, our style focuses on performance and revolves around respect, fairness and working collectively to achieve our goals. We support our people, no matter who they are, or where they are from because they have different perspectives and attitudes. That’s how ideas are born and enable us to work smarter.
GP Strategies is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. #LI-LD1 #LI-REMOTE