HOLT CAT Hiring for Marketing Analytics Manager at San Antonio, TX Full Time

As the Marketing Analytics Manager, you will be responsible for analyzing and reporting on the performance of our marketing campaigns. You will develop and implement data-driven strategies to drive growth and optimize marketing initiatives across various digital channels. This role is critical to the success of our marketing efforts and will require a strong analytical mindset, excellent communication skills, and the ability to work cross-functionally with other teams.

Essential Functions:

• Hires, develops, evaluates, and influences effective and consistent productivity and teamwork to ensure the delivery of Legendary Customer Service (LCS)

• Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission

• Develops and maintains a framework for measuring and reporting on marketing campaigns; with a focus on digital marketing campaigns, including web analytics, social media, email, and paid advertising

• Maps the process to track customer engagement from initial impression through to repeat sales

• Analyzes and interprets data to identify trends, insights, and opportunities to optimize digital marketing campaigns

• Develops and presents regular reports to the marketing team and other stakeholders on campaign performance, including KPIs, ROI, and other relevant metrics

• Collaborates with the marketing team to develop and implement data-driven strategies to improve campaign performance and drive growth

• Works closely with the data and analytics team to ensure data accuracy and consistency and identify areas for improvement in data collection and reporting

• Conducts ad-hoc analysis as needed to support strategic decision-making and provide insights into customer behavior and preferences

• Stays up to date on emerging marketing analytics trends and best practices, and makes recommendations for how to incorporate them into our marketing strategy

• Ensures accuracy and reliability of reporting data

• Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards

• Performs other duties as assigned

Education and Experience:

• Bachelor’s degree in marketing, statistics, economics, or a related field. Or equivalent work experience preferred

• 5+ years of experience in digital marketing analytics, with a focus on web analytics, social media, email, and paid advertising required

• Demonstrated senior leadership experience in the heavy equipment industry, preferred

Knowledge, Skills, and Abilities:

• Strong analytical skills and experience working with large datasets, as well as a solid understanding of statistical concepts and analysis methodologies

• Expertise in web analytics tools such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud Intelligence (Datorama), or similar

• Experience with digital marketing platforms, such as Facebook Ads, Google Ads, or similar

• Excellent communication skills and the ability to explain complex data in a simple and understandable way

• Strong project management skills and the ability to work collaboratively with cross-functional teams

• Knowledge of SQL and data visualization tools such as Tableau or Power BI is a plus

Supervisory Responsibilities:

Responsibilities include but are not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and development; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Travel:

• Up to 50% expect overnight stays, three or four times a month

Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)