HubSpot Hiring For Senior Content Marketing Manager at Remote Work Full Time

Job Description

Are you a connoisseur of cutting-edge trends across business, technology, entertainment, and more? Do you have an insatiable appetite for books, films, social media, and live events? If you’re an ambitious content marketing and social media expert, we want you to help grow HubSpot’s Global Event team’s content and social media presence while also cultivating our growing community.

About INBOUND

INBOUND is a unique industry event hosted by HubSpot, aimed at uniting and educating a diverse community of professionals across B2B and B2C sectors. For over 11 years, INBOUND has served as a nexus for marketers, salespeople, and operations professionals growing in size year over year with 2,800 attendees in 2012 to 11,000 attendees in 2023. Our content and speakers—past highlights include former President Barack Obama, Oprah Winfrey, Reese Witherspoon and Andrew Huberman—fuel our dynamic growth.

The Role

As the Senior Content Marketing Manager, you will:

• Drive Global Events’ Social Media Strategy: Strategically develop, craft and execute compelling social media campaigns to enhance our global brand presence, aligned with overall team and company business goals and measured against ambitious KPIs.
• Cross-Functional Collaboration: Work in tandem with other content marketing managers and our paid media team to create cohesive marketing strategies to meet competitive revenue and brand goals.
• Manage Partnerships: Establish and nurture relationships with influencers, content creators, and speakers, working to grow the INBOUND community and develop key co-marketing partnerships.
• Project & Event Management: Oversee the technical aspects of our digital lead-gen and remarketing events (Linkedin Live, Online Webinars, Virtual Workshops, and Interviews) from pitching concepts, to “Run of Show” to post-event data analysis.
  • Occasional travel necessary for attendance at in-person events.
• Community Engage: Act as a front-line point of contact for our community across social media channels, handling customer service inquiries and feedback diplomatically, and engaging our community with relevant content to help them self-service.

This is an exciting role with engaging core responsibilities spanning from project management to social media and content marketing, with additional room for growth as the program scales. As INBOUND and our other events continue to evolve, we’re seeking a dynamic event marketing professional who’s eager to grow with us.

Skills:

• Experience working in content and social marketing with experience developing and executing creative and engaging campaigns designed to appeal to multiple audience types and personas.
• Strong proficiency in using key performance indicators and analytics to drive content strategy and optimize results.
• Experience in effectively overseeing and collaborating with external agencies and freelancers to deliver high-quality content and campaigns.
• Ability to write compelling copy for varied audiences and excel in both written and verbal communications.
• Experience in collaborating with multiple departments, effectively managing stakeholders, and aligning projects with company objectives and tight deadlines.
• Have strong knowledge of Excel and the ability to learn technical systems and in-house tools quickly (e.g. Asana, Canva, Emplifi etc.) as well as being highly adaptable to new tools and technologies,consistently demonstrating a willingness to learn and grow.
• Being bold, creative and innovative – will do the same thing twice if it’s effective, yet never short on new ideas. Enjoy innovating media relations and brand marketing, rather than maintaining the status quo.
• You make decisions based on potential business impact, and have proven strong critical and strategic thinking skills. 

Preferred Qualifications

• Strong background in executing event marketing strategies (and working on live events), specifically for B2B and SaaS sectors, leveraging social media and content creators to maximize reach and engagement.
• A deep understanding of modern trends in content marketing, including the use of AI tools for content development and management.
• Exceptional skills in gathering, analyzing, and translating data into actionable insights and strategies for content development.
• Proven experience in conceptualizing, leading, and executing standout social media activations that resonate with target audiences.
• Experience in nurturing and expanding complex online communities, with a focus on multiple personas.
• Passion and proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities.
• Demonstrated ability to identify overlooked or untapped opportunities based on data analytics and customer feedback.

Cash compensation range: 88000-132000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

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