Indiana University Hiring for Part-Time Student Digital Advertising Coordinator at Indianapolis, IN Full Time

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)

University Communications and Marketing (UCM) specializes in marketing and strategic communications in support of all Indiana University campuses. UCM also partners with schools, and units across the university to achieve specific measurable business goals. In this role you will grow your marketing skills and gain highly desirable hands-on, real world experience employers are looking for.

Digital Advertising Coordinator is a part-time student position on the UCM Paid Media team. This role is well suited for students interested in working in an advertising agency or marketing department upon graduation and will provide exposure to self-managed ad platforms, audience research, analytics and tracking and other foundational elements of the paid media discipline. While the primary function of the role will focus on digital advertising, there may be opportunities to learn about traditional advertising mediums as well.

Department-Specific Responsibilities

• Assists the paid media team with the development and execution of paid media campaigns in support of the university’s marketing goals.
• Uses tools provided to properly tag and name ads in social media accounts, training provided.
• Inputs paid social media campaigns using creative provided (Note: you will not be responsible for creating ad images or ad text).
• Evaluates organic social media post performance reports to select top performers to use as boosted content in remarketing campaigns, tracks performance of different types of content to surface trends in best and worst performing content.
• Evaluates ad performance and makes recommendations for targeting or content adjustments based on performance.
• Compiles and analyzes key metrics for ads and communicates findings with paid media team.
• Compiles and updates advertisement specs in organization project management platform.
• Performs other duties as assigned.

EDUCATION

Required

• Currently enrolled as a student at Indiana University (preference given to those in advertising, marketing, business or communications)

SKILLS

Required

• Strong communication skills
• Familiarity with Facebook, Instagram, Snapchat and TikTok
• Eager to learn and respond to constructive feedback
• Sound judgment, strong organizational skills and attention to detail
• Ability to manage multiple projects and collaborate with analytics and content teams
• Demonstrates a great attitude and a teamwork-focused approach
• Demonstrated motivation and reliability
• Ability to work collaboratively in an integrated marketing team
• Analytical mind and good with numbers
• Experience using social media advertising platforms
• Comfortable with math and budgets

Preferred

• Experience with Excel
• Experience with social media advertising

This position can be mostly remote with occasional need for in-person meetings to collaborate or work on special projects.

UCM has offices on the IU Indianapolis and IU Bloomington campuses.

Career Level: Part Time Employee

FLSA: Nonexempt

Job Function: Part Time Employee

Job Family: Part Time Student Employee

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Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding Indiana University’s COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.

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