Insight Global Hiring for REMOTE Email Operations Manager Job at Charlotte, NC Full Time

CRM Operations Manager provides the framework for global CRM processes and empowers the clients CRM and Brand teams to create profitable CRM program across all brands. By managing our CRM program, we continuously optimize user touchpoints via sophisticated marketing which involves multiple touchpoints, personalization at scale and amazing user experience. With our partnership with brand teams – we strategically align to build systemic solutions that enable the team to ideate and test concepts with a relentless focus on the best experience for our customers.

The CRM Operations Manager drives the execution and campaign delivery of our omni-channel communications to enable the initiatives and objectives of our marketers. In addition, you will identify process improvements, provide inputs to define our CRM marketing plan/strategy and report on key campaign metrics. This role is a hybrid of skill sets, which include strategic planning, campaign and CRM management, data analytics, and campaign optimization – leveraging cross-functional resources when appropriate.

From data to design, strategy to development, you are an extraordinary operator with a consistent track record for optimizing CRM data infrastructure, enabling marketing automation, reporting, and activation.
Responsibilities

• Work across key CRM channels and manages end to end CRM operations(campaign management, email development, audience segmentation, web, etc.) to build and ensure proper internal processes and workflows are in place.
• Lead marketing integration efforts – work with stakeholders to execute on campaign strategies by building roadmaps and managing delivery of CRM marketing campaigns.
• Serve as an expert on inbound lead and inquiry flows from lead capture to assignment to sales; drive innovations and improvements to support increased performance and better qualified leads for our team.
• Lead discussions around marketing technology solutions supporting traditional CRM channels (Email text and push)
• Identify, analyze, and interpret trends or patterns in engagement; and share findings along with suggestions for improvements to operations. Collaborate with campaign managers to test and optimize campaigns and improve engagement rates.
• Develop and own the timeline of projects, assign tasks, oversee completion of deliverables, develop contingency plans, and ensure deadlines are met.
• Leverage a familiarity with digital marketing capabilities from an execution perspective to help frame an approach that is achievable within technology and resource constraints.
• Manage assignments and deliverables required to build digital experiences, including channel specific designs, creative brief, content, audience and segment data, reporting, brand approvals, etc.
• Manage technical aspects of key marketing systems (marketing automation, CRM, web UX/UI, and more).
• Create and maintain metrics reports on CRM activities, effectiveness, and business impact.
• Serve as the front-line escalation point for CRM operational issues.
• Ensure alignment with CRM strategy and brand team to execute changes in the go-to-market organization.
• Identify inefficiencies and business-critical improvements to our CRM teams, then come up with viable, scalable and efficient solutions that address the core problem. Drive the effort to put those solutions into place.