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Full Job Description
About Invest Puerto Rico
Invest Puerto Rico (IPR) is a 503 c3 non-profit organization created by the Government of Puerto Rico via Law 13-2017 with the mission of promoting Puerto Rico as a competitive investment jurisdiction to attract new business and external capital to the Island. The entity’s Board of Directors is composed of three members from the public sector and eight members from the private sector. IPR is an entrepreneurial organization with a limited number of staff who are both innovators and self-starters working collaboratively to ensure that the organization fulfills its important mission of promoting Puerto Rico as a destination for new business and investment.
Overview
The Marketing Executive is responsible for understanding the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. The Marketing Executive should be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
Duties & Responsibilities
- Manage daily administrative tasks to ensure the Marketing department runs smoothly.
- Conduct market research to identify new opportunities.
- Gather and analyze consumer behavior data (e.g. web traffic and rankings).
- Create reports on marketing and sales metrics, like conversion rates
- Assist with organizing promotional events.
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters).
- Keep organized records of marketing metrics and results of past campaigns.
- Prepare regular sales forecasting reports.
- Monitor competitors’ marketing activities.
Qualifications & Requirements
- Knowledge of marketing digital tools and techniques.
- Experience with SEO/SEM campaigns.
- Solid computer skills, including MS Excel, web analytics and Google Adwords.
- Excellent communication and presentation skills.
- Strong analytical skills with a goal-oriented attitude.
- Willing to travel nationally and internationally 10% of the time.
- Fully bilingual (Spanish & English).
Education & Experience
- At least 3 years of work experience as a Marketing Executive, Marketing Assistant or similar role.
- Bachelor’s degree in Marketing or similar education or a combination of knowledge and Experience.
