IPG Health Hiring For Engagement Strategy Director @ Mccann Health Nj at Parsippany, NJ, United States Full Time

Job Description

The Engagement Strategy Director works closely with the team in leading the integrated insights and strategic planning for assigned accounts. The ideal candidate must have the curiosity, desire, and drive to help clients go beyond ‘digital presence’ to true engagement. They will need to find a delicate balance between impatience and patience, as we need someone who is unwilling to slow down but understands it will take time for internal and external audiences to catch up. The Engagement Strategy Director will work closely with the other disciplines in delivering and exceeding client expectations.
About the Job

• Understand clients’ business and marketing goals, and make thoughtful recommendations that help achieve those goals
• Participate in development of digital/social engagement plans that integrate communications with a focus on online media, websites, and social media programs across paid, owned and earned media
• Work closely with clients and account teams to lead the development of research to understand and analyze social data and weave relevant insights garnered from online conversations and voices into engagement strategies
• Develop content for client workshops: customer journey, brainstorming and tactical prioritization sessions
• Perform competitive and best practice analysis
• Maintain knowledge of digital marketplace trends
• Help with, and in some cases lead, new business pitches
• Develop proprietary approaches/tools to help differentiate our offering from competitors’
• Any tasks as assigned

About You

• 7+ years’ experience including digital and social marketing and multi-channel integrated communications, with proven examples of strategies (native and adapted) developed for well-known brands in the social media and digital space
• Familiar with social media sites and how to use them to drive brand awareness, engagement, and traffic to a website/landing pages/social media pages; a strong understanding of social media in relation to broader media mix; and understanding of the interplay between online/social media and traditional media
• Passionate about quickly-evolving digital/social media environment with a strong POV to share with clients and colleagues
• Outstanding research skills, with the ability to generate data-based insights to weave into the strategy and planning process
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team
• Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment
• Eye for innovation and the next emerging platform or partner to consider as part of a digital/social strategy results
• Strong strategic skills: understands the client’s business and is able to connect business challenges and digital/social strategy/tactics
• Strong data analytical skills

About McCann Health
McCann Health is one of the most awarded global healthcare communications networks. Through combining science, creative and strategy we strive to deliver best-in-class services to some of the world’s top, as well as emerging, health and wellness brands and companies. Our 2,500+ employees in 60 offices across 20 countries and 6 continents are united by one vision: to help our clients’ brands and businesses play a meaningful role in people’s lives.
McCann Health spans a range of global practices including strategic consulting, healthcare professional marketing, medical communications, consumer health and wellness, global health and specialty practices like pharmacy, payer, and patient engagement.
McCann Health is a part of IPG Health. Learn about IPG Health: https://ipghealth.com/