Keck Graduate Institute Hiring for Director of Marketing and Communications at Claremont, CA Full Time

Job Posting Title:

Director of
Marketing and Communications

Job Description:

Overview:

The Director of
Marketing and Communications is responsible for the operations of the Office of Marketing and Communications by developing and managing a
comprehensive content strategy and a wide array of marketing projects. This position will report directly to the Vice President of
Institutional Development & Partnerships. This individual has advanced digital content, publications, and social media instincts to help
build and execute our media strategy, driving engagement and organizational results. The Director has a client-service approach when
partnering with a diverse set of colleagues throughout the Institute, including Deans, faculty, senior administrators, staff, students,
alumni, and external constituencies.

Keck Graduate Institute (KGI) was founded in 1997 as the first higher education institution in
the United States dedicated exclusively to education and research related to the applied life sciences. KGI offers innovative postgraduate
degrees and certificates that integrate life and health sciences, business, pharmacy, engineering, and genetics, with a focus on industry
projects, hands-on industry experiences, and team collaborations. KGI employs an entrepreneurial approach and industry connections that
provide pathways for students to become leaders within healthcare and the applied life sciences.

Located in beautiful Claremont,
California, Keck Graduate Institute is a member of the Claremont Colleges, a consortium of five undergraduate liberal arts colleges, two
graduate institutions, and The Claremont Colleges Services, which provides shared institutional support services. The Claremont Colleges
consistently place at the top of national college rankings, including Forbes, Money and U.S. News and World
Report and the Princeton Review. Each nationally recognized college has its own campus, students and faculty, and
distinctive mission, and each offers top-notch curricula, small classes, distinguished professors and personalized instruction.

Education and Experience:

A Bachelor’s degree or higher is required. A minimum of seven years of
experience in the marketing field and communications fields is required. A proven record of managing multiple marketing projects for
traditional and digital media, preferably in higher education, is also required.

Essential Functions and
Responsibilities: 

Individuals must possess knowledge, skills ,and abilities to successfully perform the essential
functions of the position, or be able to explain or demonstrate how the essential functions may be performed, with or without, reasonable
accommodations, using some other combination of skills and abilities.

• Develop and implement KGI’s marketing plan, which is
  designed to address communication with specific audiences, including prospective students, parents, donors, and employers, and raise brand
  awareness for the institution.
• Work with Admissions to develop and implement a marketing strategy to increase the amount of
  awareness of recruiting visits and on-site events.
• Create, write, and produce quality articles, publications, web pages, direct
  mail, and other marketing and public relations initiatives in accordance with the marketing plan; craft effective communications, identify,
  advise, and collaborate with clients regarding communication needs and issues; provide opinions on the type of strategy to use with
  communication plans and gaugetheir potential effectiveness.
• Develop a strategy for the procurement of advertising through various
  channels for effective campaigns and promotions – including working knowledge of GoogleAds and Google Analytics.
• Meets and confers
  with administrators, staff, students, and the public to obtain and determine information appropriate for publication and promotion as part
  of program assessment processes.
• Develops, proposes, and takes proactive steps to build positive relationships with key
  administrators, business, civic, and community leaders, and members of the media.
• Communicate program information to targeted
  audiences; assimilate and compose written materials to use in a variety of communication outlets; edit documents to ensure accuracy in
  content and form; create promotional communications including print, electronic, new media, and other collaterals of significant strategic
  value to implement the Institute’s overall marketing goals and objectives.
• Attends and participates in professional group meetings
  and various district committees and advisory groups; stays abreast of new trends and innovations in the field of marketing andcommunications
  programs and services as they relate to the areas of assignment.
• Prepares, reviews, and presents staff reports, various management
  and information updates, and reports on special projects as assigned by the VP of IDP.
• Analyze the effectiveness of marketing
  campaigns and implement revisions reflecting the results.
• Oversee the maintenance and development of the KGI website.
• Oversee the production and direction of social media sites, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.
• Assist in servicing media outlets with stories of institutional development and faculty.
• Responds to difficult and sensitive
  public inquiries and complaints and assist with resolutions and alternative recommendations.
• Selects, trains, motivates, and
  directs department staff; evaluates and reviews work for acceptability and conformance with department standards, including program and
  project priorities and performance evaluations; works with employees on performance issues; implements discipline and termination
  procedures; responds to staff questions and concerns.
• Directly supervises the Marketing Team (i.e. coordinator, website manager,
  graphic designer, etc.) 

Required Knowledge, Skills and Abilities: Individuals must possess
knowledge, skills and abilities to successfully perform the essential functions of the position, or be able to explain or demonstrate how
the essential functions may be performed, with or without, reasonable accommodations, using some other combination of skills and
abilities.

• Demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and
  ethnic backgrounds of the community.
• Effectively lead employees and teams with a collaborative style in a collegial and
  participatory governance environment.
• Deliver formal and influential presentations.
• Utilize data and assessment outcomes
  to make improvements to programs and services.
• Write in a variety of styles, including business, promotional/advertising, web,
  academic, and for the general public.
• Proven record of managing multiple marketing projects and positions for traditional and
  digital media.
• Hands-on experience writing, managing, producing, and curating content across multiple channels.
• Highly
  organized with a strong record of meeting deadlines and attention to detail.
• Excellent oral communication skills and presentation
  skills.
• Conduct complex research projects, interpret data, evaluate alternatives, make sound recommendations, and prepare effective
  technical staff reports.
• Ability to work collaboratively and independently.
• Understand the scope of authority in making
  independent decisions.
• Experience in Microsoft Office and advanced proficiency in Adobe Creative Suite, Canva, Google Ads, and
  Google analytics.
• Direct experience generating printed and online marketing material.
• Establish, maintain, and foster
  positive and effective working relationships with those contacted in the course of work.

Hours, Classification, and
Status:

This is a regular, full-time, benefits-eligible, exempt position.

The regular hours of this position are
Monday-Friday 8:00 am-5:00pm. Hours may vary due to the needs of the College or department.

Salary range: $85,000-$100,000
annualized. The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to,
internal equity, experience, education, specialty, and training.

Special Requirements:Keck Graduate Institute
has implemented a SARS-CoV-2 (COVID-19) and Influenza Vaccination Program covering all employees and students. Employees must submit proof
of vaccination, an Institute-approved exception, or deferral to comply with the policy.

Physical and Mental
Requirements:

Ability to maintain good concentration level while dealing with interruptions; attention to details with
emphasis on accuracy; capable of giving, receiving, and analyzing information, formulating work plans, and articulating goals and action
plans. 

Sitting in a normal seated position for extended periods of time. Standing for extended periods of time. Reaching and
extending hand(s) or arm(s) in any direction. Finger dexterity required to manipulate objects with fingers rather than the whole hand(s), or
arm(s), for example, using a keyboard. Communication skills using the spoken word. Ability to see within normal parameters. Ability to hear
within normal parameters. Ability to bend and stoop, for example, to file. Ability to move about. Ability to lift and carry short distances
up to 20 lbs., for example to lift or move office supplies, files, books and packages. Ability to drive locally and travel by airplane
nationally. Occasionally, will be required to stand for prolonged periods of time at activities/events on and off-campus. 

To Apply:

A confidential review of applications, nominations, and expressions of interest will begin
immediately and will continue until an appointment is made. To be ensured full consideration, please upload a letter of interest, resume,
and three professional references. Minority candidates are strongly encouraged to apply.

Equal Employment Opportunity
Policy

Keck Graduate Institute is an equal-opportunity employer. It does not discriminate against qualified employees or
applicants based on race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship status, age, marital
status, physical disability, mental disability, medical condition, sexual orientation, military or veteran status, genetic information, or
any other characteristic protected by applicable state or federal law. Equal employment opportunity will be extended to all persons in all
terms and conditions of employment. KGI strongly encourages candidates from underrepresented groups to apply.