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Full Job Description
At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!
We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.
Summary
The Digital Marketing Specialist supports maximizing the exposure and performance of the Kids2 online portfolio by ensuring execution of digital content for assigned customers. This includes executing upon above the fold and below the fold content, including digital imagery, videos, descriptions, product information, comparison charts, search and keyword optimization, navigation, architecture, and ratings & reviews. This role is also responsible for helping to develop the online merchandising strategy and analyzing and reporting on our digital shelf execution versus the competition leveraging a variety of tools, including but not limited to retailer data, Profitero, and Salsify.
Responsibilities
- Create and manage Target performance marketing campaigns through CitrusAd
- Create and implement online advertising campaigns.
- Day-to-day management and modification of the campaign in order to increase its effectiveness
- Ad hoc digital marketing support for other key retailers, as needed.
- Identify trends and insights and optimize spend based on performance, as well as competitive landscape
- Manage budgets and campaigns to drive strong ROI
- Collaborate with internal teams to evaluate category and product priorities
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid campaigns
- Support the Target Account Managers in building a digital marketing plan in collaboration with Target Roundel Team to drive awareness of our brands & products, improve portfolio visibility and conversion.
Requirements
- Degree in Marketing, Business Administration or a related field
- At least one to two years of experience as a ecommerce analyst, marketing associate, marketing assistant, or a related position
- Data-driven and proven ability to analyze data for insights
- Proficient with Microsoft Office and marketing technology applications such as web analytics and Google AdWords
- Strong analytical mindset with ability to measure, test & refine
- Strong communication and organizational skills
- Ability to self-manage while handling projects under tight deadlines
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
- Significant experience with SEO/SEM campaigns and digital tools
- Experience with CitrusAd, Criteo, and/or Amazon Console a plus
- Bachelor’s degree from a four-year college or university in a business-related discipline (Marketing, Sales, Business Administration, eCommerce or related field).
- Must be fluent in written and spoken English
- Good communication skills to educate & report across all key metrics.
- Balanced analytical/conceptual skills to understand and then optimize page performance.
- Proven project management skills, attention to detail and exceptional organizational skills.
- Comfortable working in a variety of digital/eCommerce platforms (e.g., Amazon Vendor Partner’s Online, Profitero, Salsify).
- Ability to view data (marketing and merchandising) through the lens of a shopper.
- Can work effectively and efficiently in a fast-paced work environment.
- Other skills needed within this role are creativity, organization, detail oriented, and a self-starter.
- Customer focused role and requires a high degree of autonomy in a constantly changing environment.
CERTIFICATES, LICENSES, REGISTRATIONS
- None required.
COMPUTER/TYPING SKILLS
- Must be proficient in PowerPoint, Excel and Word.
PHYSICAL DEMANDS
- While performing the duties of this job, the employee is regularly required to sit; have flexible use of hands; and talk or hear.
- The employee is occasionally required to stand, walk, and reach with hands and arms.
- The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, and color vision.
WORK ENVIRONMENT
- The hybrid role is in office Tuesday, Wednesday & Thursday. There could be occasional in office meetings that could require other days in office. Those are rare but possible.
We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!
Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.
Drug Free Workplace M/F/D/V
