Kimberly-Clark Hiring for Performance Marketing Channel Manager Job at Chicago, IL Full Time

Job Description

Job Summary:

Kimberly-Clark North America is seeking a consumer-obsessed, self-starter who thrives on transforming data into insights, formulating hypotheses-driven test & learns, and coordinating teams to deliver next-level growth for iconic consumer brands.

The Performance Marketing Channel Manager is a key digital leader on the North American Performance Marketing Team. As a Channel Manager, you will lead digital marketing optimization and marketing capabilities projects that deliver outsized impact for our North American brands like Kleenex®, Cottonelle®, Huggies®, UbyKotex®, and more. This role sits at the forefront of Kimberly-Clark’s digital transformation efforts and will partner with many cross-functional stakeholders including Brand Marketing, Insights & Analytics, Global Digital Center of Excellence, Global Digital Technology Solutions as well as external agencies.

Responsibilities:

• Lead cross-functional project teams to ensure delivery dates are met. Articulate project objectives, business benefits, and measures of success
• Own the creation and communication of test & learn roadmap for select digital channels and marketing capabilities
• Define and execute test & learns within Website/SEO, Email, SMS, and/or other Paid & Owned digital channels. Analyze results and present findings and recommendations to business teams, correlating results to business outcomes such as incremental sales, risk reduction, or efficiency
• Analyze consumer data to find the right consumers to acquire, engage, retain, and reactivate through various marketing channels
• Stay informed on emerging marketing capability trends, industry benchmarks, and supplier roadmaps to ensure Kimberly-Clark is leveraging toolsets that maximize benefits and delivers upon brand needs
• Contribute knowledge and expertise to influence strategic supplier relationships in partnership with the Performance Marketing, Global Marketing Capabilities and Digital Technology Solutions teams.
• Depending on tool proficiency, expectations for tactical delivery would include:
• Tool subject matter expert. Perform tactical work within tools (including SalesForce Marketing Cloud, BazaarVoice, Sprinklr, Google Analytics, SmartCommerce, Business Objects, LiveRamp etc.) to support the execution of day-to-day consumer experience and engagement
• Help test and maintain quality assurance within tools
• Develop interim monthly reports on marketing performance within tools
• Document implementation business rules and other relevant content to support building talent and knowledge transition

Qualifications:

• Bachelor’s degree, specialized training, or advanced knowledge with 5-7 years of practical experience working within marketing, marketing capabilities or IT OR Master’s degree with 3-5 years of practical experience working within Marketing, Marketing Capabilities or IT
• Results focused, decisive, and collaborative
• Tool proficiency, including Salesforce Marketing Cloud, web development and analytics, SEO, BI solutions, or other consumer experience and CRM tools
• Experience with consumer journey mapping and implementing consumer journeys in automation platforms
• Experience reporting on success/failure of test & learns or optimization efforts
• Strong project management and organizational skills with ability to manage multiple initiatives at once
• Proven effectiveness in operating within a highly matrixed organization
• Deep understanding of digital marketing with an analytic aptitude and test-and-learn mindset
• Ability to synthesize analytic findings into actionable strategic recommendations

Preferred Qualifications:

• Ability to successfully drive cross functional partnerships
• Supplier and/or agency relationship management
• Medium to large project experience
• Ability to work independently
• Self-starter, critical thinker, and deeply curious
• Excellent communication and stakeholder management skillset

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job. This position is subject to drug and alcohol testing, including pre-employment testing.

K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship.

#Hybrid-LI

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-IL-Chicago

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time