KPMG Hiring For Director, Key Account Marketing, Consumer & Retail at Kansas City, KS, United States Full Time

Job Description

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It’s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it’s no wonder we’re consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you’re as passionate about your future as we are, join our team.
KPMG is currently seeking a Director, Key Account Marketing, Consumer & Retail to join our Growth & Strategy organization.
Responsibilities:

• Develop personalized multi-channel integrated marketing plans to drive growth for a key account working in lock step with industry, hub and functional marketing teams; develop buyer journeys that will nurture and deepen relationships with key executives
• Design and execute always-on digital demand generation programs focused on buyer groups at a key account to drive a lift in account engagement, marketing qualified leads, pipeline and deal acceleration
• Forecast, measure, analyze and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity and ABM account engagement activity
• Support sales and the account lead partner to foster and grow strategic client relationships; identify external client relationships mapped to buyer groups that feed account growth and strategic marketing plan
• Identify and research key client buyers and influencers, maintain profiles and key client personas, assess relationship status and develop strategies to strengthen existing relationships and build new ones
• Create Client Value Program execution approach and resulting action plans to address service needs and opportunities across the cross-functional portfolio

Qualifications:

• Minimum eight years of recent experience of demand generation and digital marketing experience developing multi-channel highly targeted and personalized marketing plans to generate pipeline
• Bachelor’s degree in related field from accredited college or university
• Extensive experience generating successful ABM programs to drive account engagement and marketing influenced growth for the business
• Experience across multiple paid, owned and earned marketing channels including events, social, search, display, direct mail
• Exceptional written and oral communications skills; operates effectively and makes decisions based on detailed information; manages risk; adapts to changes and is flexible
• Extensive experience with sales and marketing technology such as Salesforce, Introhive, Aprimo and Demandbase changed to Director, Key Account Marketing, Consumer & Retail

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm’s compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).