LAMAR TEXAS Hiring For Sales Account Specialist at Baton Rouge, LA, United States Full Time

Job Description

Lamar is now hiring a new Sales Account Specialist for our Corporate office in Baton Rouge, LA to help us bring innovative advertising campaigns to life for brands all around the country. The purpose of this position is to provide sales support to the National Sales team and/or regional sales teams.
Company Overview:
Lamar Advertising is one of the largest outdoor advertising companies in the world. Lamar offers advertisers a variety of advertising formats, helping both local businesses and national brands stand out from the competition. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. We have been in business for over 100 years, and we have stayed true to our mission and values. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.
Lamar’s National Sales department in Baton Rouge’s Corporate Office is home to 70+ professionals supporting all cycles of the sales process. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days!
Want to hear more about Lamar? Check out these videos:

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  About Us
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  Giving Back Program

Position Purpose:
The purpose of this position is to provide sales support to National Sales team and/or regional sales teams. This position will work with some national and/or regional customers directly. The Sales Account Specialist usually supports about $15-$20 million in National Sales. Also responsible for the centralized standardization of workflow function for research, prospecting, promotional activities, and scheduling appointments for New Business Development Sales Representatives. The SAS will engage with potential decision makers, present Lamar’s credentials, demonstrate capabilities, determine client requirements, and directions of solutions.
Compensation Overview:
The hourly range for this position is $20.50 – $27.50 / hour, dependent on relevant experience and qualifications.
Benefits Overview:
We offer a competitive and comprehensive compensation & benefits package for all full-time employees. Some of our benefit offerings include, but are not limited to, multiple medical plan options, dental and vision insurance, paid vacation/sick time, 401K plan, and incentivized wellness programs.
Essential Functions and Responsibilities:

• Reading and understanding proposal requests from customers.
• Creating proposal requests in proposal system, reviewing proposal information for completeness and accuracy before sending to the customer.
• Assisting with receiving inventory and rate negotiation
• Maintaining accurate records in the Campaign Manager system for designated sales team members.
• Assist with creating contracts for campaigns and checking customer contracts for accuracy.
• Assists with the oversight of the execution of campaigns (including material communicating, tracking, posting, take down, etc.)
• Competitive Analysis Reporting- Researches, analyzes, and reports to the customer the cost of outdoor advertising for customers
• Post Buy Analysis- Evaluation of a media schedule or portion of a schedule that has run in order to determine performance of delivered audience, derived cost efficiency and other aspects compared to buying objectives.
• Achieve agreements for discovery meetings, gain permission to present proposals and maximize the speed, quantity, and quality of New Business team appointments
• Communicate with creative and marketing departments as a resource for the creation of promotional collateral
• Implement Account Based Sales tactics and recognize sales opportunities by researching and prospecting in key verticals and approach the right decision makers in key business categories
• Create and develop frictionless automatic sequences in key verticals
• Operate in close proximity to the business functions and target verticals with NBD Sales Representatives
• Set up emails and to confirm appointments for NBD Sales Representatives
• Assume responsibility for Sales people’s calendar and relative importance to maximize productivity
• Procure and maintain contact lists in Salesforce and keep campaign manager reports up to date
• Create and automate email sequences for Quality Control Touch Point, Retention & Growth Touch points, and Historical
• Renewal Reminders tasks
• Develop process for tracking and updating campaign manager system with number of weekly, monthly, and YTD appointments as well as proposals and closed sales for each vertical and sales representative

Knowledge, Skills, and Abilities Requirements:

• Strong analytical skills
• Strong written (Email) and verbal communication skills
• Highly organized with a systematic approach to detail-oriented work
• Comfortable working in a deadline driven environment
• Proficiency in Microsoft Office applications (Word and Excel)
• Ability to learn and implement new computer applications quickly and effectively
• Ability to work independently and act on own initiative
• Problem Solving
• Ability to utilize data management techniques and Gmail
• Highly organized with a systematic approach to detail-oriented work
• Ability to effectively present information and respond to questions from peers and management
• Creative writing skills
• Working knowledge of sales intelligence software, sales engagement software, and other prospecting tools
• Strong written and oral communication skills

Education and Experience Requirements:

• Bachelor’s degree required, preferably in Business, Marketing, or Communications field.
• 1-2 years of related experience preferred.
• Experience in data management and Gmail preferred.
• Or an equivalent combination of education and experience

Physical Demands and Work Environment:

• The primary work environment is an office.
• The specific physical demands/requirements of the job include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
• The typical percentage of time spent traveling and spending nights away from home is less than 10%.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic
Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we’re asking for this information!
California Resident Disclaimer: California Residents – Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.
Federal Vaccine Mandate: As a federal contractor, Lamar may be required to comply with federal contractor COVID-19 vaccine mandates depending on the outcome of pending litigation. If these mandates are upheld, at time of hire, all employees would be required a) to submit their vaccination status and b) to submit proof of their vaccination. If an accommodation request is necessary, you will have the opportunity to submit a request after you receive a conditional offer of employment, if selected to fill this role. All accommodation requests are subject to review and could result in a denial.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)