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Job Title: Amazon Ads/PPC Specialist (Expert Level)
Our E-commerce agency is seeking to add an amazon and PPC specialist to our fast growing team.
Lemon Adds LLC is a performance marketing agency serving E-commerce brands around the nation and markets around the world.
Please thoroughly the description below and reply to us. we are excited to meet our new talent and welcome them to our team.
Job Description: As an Amazon Ads/PPC Specialist at the expert level, your primary responsibility will be to strategize, implement, optimize, and manage Amazon advertising campaigns for our clients. You will play a crucial role in driving traffic, increasing sales, and maximizing return on investment (ROI) through the effective utilization of Amazon’s advertising platform.
(Having experience in eBay marketing & Listing, Etsy and other PPC Platforms or social Platforms is a big advantage for the job)
Key Responsibilities:
- Campaign Strategy and Planning:Conduct in-depth market research to understand target audience, competitors, and industry trends.
Develop comprehensive Amazon advertising strategies aligned with client goals and budgets.
Identify key performance indicators (KPIs) and set campaign objectives accordingly.
Collaborate with clients and internal teams to define campaign timelines, budgets, and targeting parameters.
- Campaign Setup and Optimization:Perform keyword research and develop highly targeted keyword lists for campaigns.
Create compelling ad copy and optimize product listings for better visibility and conversions.
Set up and configure Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Product Display Ads.
Monitor campaign performance, track relevant metrics, and identify areas for improvement.
Conduct A/B testing of ad variations, targeting options, and bidding strategies.
Continuously optimize campaigns to achieve maximum ROI and improve overall performance.
Data Analysis and Reporting:
Analyze campaign data, including impressions, clicks, conversions, and sales, to derive actionable insights.
Generate regular performance reports and present findings to clients, highlighting key metrics and campaign recommendations.
Identify trends, patterns, and opportunities for campaign optimization and growth.
Utilize analytics tools and dashboards to track and monitor campaign performance effectively. Campaign Budgeting and Financial Management:
Develop and manage campaign budgets, ensuring efficient allocation of funds.
Monitor and control ad spend, ensuring adherence to client budgets and targets.
Optimize bids and budgets based on campaign performance and business objectives.
Provide financial forecasting and cost-benefit analysis for campaigns. Client Communication and Relationship Management:
Act as the primary point of contact for clients, understanding their advertising goals and objectives.
Provide regular updates on campaign performance, recommendations, and industry insights.
Address client queries, concerns, and provide timely resolutions.
Foster strong client relationships and identify opportunities for account growth.
Content Optimization and A+ Content:
- Identify opportunities to enhance product listings with compelling content, including A+ Content, enhanced images, and engaging product descriptions.
- Collaborate with clients and creative teams to develop visually appealing and informative A+ Content that effectively showcases products and increases conversion rates.
- Optimize product titles, bullet points, and descriptions using relevant keywords and persuasive language to improve search visibility and click-through rates.
- Conduct thorough keyword research to identify high-performing keywords and incorporate them strategically into product content.
- Stay up-to-date with Amazon’s content guidelines and best practices to ensure compliance and maximize visibility.
- Continuously monitor and analyze the performance of product content, making data-driven optimizations to improve click-through rates and conversions
Qualifications and Skills:
- Bachelor’s degree in marketing, advertising, business, or a related field (preferred).
- Proven track record of successfully managing Amazon advertising campaigns at an expert level.
- Strong knowledge of Amazon advertising platform and its features (Sponsored Products, Sponsored Brands, Product Display Ads).
- Proficiency in campaign setup, keyword research, ad copywriting, and campaign optimization techniques.
- Experience with Amazon-specific tools and analytics platforms (e.g., Amazon Advertising Console, Amazon DSP, Seller Central).
- Analytical mindset with the ability to interpret campaign data and generate actionable insights.
- Excellent communication skills, both verbal and written, with the ability to effectively present complex information to clients and internal teams.
- Strong organizational skills and attention to detail to manage multiple campaigns simultaneously.
- Ability to stay updated with the latest trends and best practices in Amazon advertising.
- Certification in Amazon Advertising or related digital marketing certifications is a plus.
As an Amazon Ads/PPC Specialist at the expert level, you will play a critical role in driving the success of our clients’ Amazon advertising campaigns. Your expertise and strategic thinking will be instrumental in maximizing their brand visibility, driving sales, and achieving their business objectives on the Amazon platform.
Please reply here with you full and relevant resume, kindly email your portfolio of previous accounts you worked on to my email at: [email protected]
Please note that only candidates with a proven resume and experience will be contact for an interview.
Job Type: Full-time
Pay: $58,000.00 – $67,000.00 per year
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Miami, FL 33127: Reliably commute or planning to relocate before starting work (Required)
Experience:
- PPC Campaign Management: 4 years (Required)
- Amazon Advertising: 4 years (Required)
Language:
- English (Required)
Work Location: Hybrid remote in Miami, FL 33127