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Full Job Description
Date: Jul 7, 2023
Primary Location: Radnor, PA, US
Company: Lincoln Financial
Alternate Locations: Radnor, PA (Pennsylvania); Fort Wayne, IN (Indiana); Greensboro, NC (North Carolina); Hartford, CT (Connecticut)
Work Arrangement:
Hybrid/Common Days+ : Work 2-3 days a week in a Lincoln office with a designated workspace.
Relocation assistance: is not available for this opportunity.
Requisition #: 71854
The Role at a Glance
Lincoln Financial is expanding its marketing team and looking for an exceptional b2b marketer to manage its social media and online presence and coordinate personalized marketing programs for its top advisors.
As a Sr. Marketing Consultant for Advisor Marketing and Social Media Programs, you will provide the subject matter expertise and direction around two essential marketing areas for Lincoln Financial Network (LFN). The first area is managing LFN’s online presence including social media platforms and website including coordinating content creation and curation, engaging with followers, monitoring metrics, and implementing strategies to grow the Lincoln Financial Network brand. The second area is providing personalized marketing consulting to the top LFN financial professionals and their firms. This includes developing and managing marketing plans and working with outside advertising and communication agencies to deliver the strategy and tactics to help firms build their brand and grow their client base.
Working in a marketing agile pod structure, you will be collaborating with internal stakeholders and marketing partners including creative services, video production, events, data & analytics, marketing centers of excellence and distribution channel business partners. You will also work closely with outside marketing agencies to manage projects they are executing on our behalf for our advisors and financial professionals.
Lincoln Financial Network is one of the leading broker dealers offering a premier wealth management platform to independent financial advisors.
What you’ll be doing
- Partner with various stakeholders across Lincoln Financial Network (LFN), Lincoln Financial Distributors (LFD) and outside agencies to increase LFN’s brand in the marketplace and accelerate usage of sales enablement programs to engage Financial Professionals and help them grow.
- Lead and manage Lincoln Financial Network’s online presence including coordinating content for social media platforms. It includes creating and collaborating with others on original content, sourcing relevant content from other sources and maintaining/publishing a consistent content calendar.
- Oversee the buildout of the joinlfn.com website. This includes the organization and deployment of all content, website retargeting and SEO optimization.
- Assist in managing marketing content for Marketing Matters which includes a new tiered marketing and expanded Concierge programs.
- Serve as the Marketing Manager for the Concierge Program you will work directly with LFN’s top ten financial advisors in developing and executing custom marketing plans to help build their brands and grow. You will work with outside creative agencies on the implementation of these plans on behalf of these advisors.
- Set KPI goals at the onset and assist in data analysis and reporting results for social, web, online platforms, and advisor marketing programs. Then, implement continuous improvement initiatives based on campaign performance and learnings.
What we’re looking for
Must-haves:
- 5-7+ years’ b2b marketing experience
- 4+ years financial services experience, specifically working in the independent financial professional distribution channel and/or marketing communications agency working with financial services firms.
- Strong people skills with a collaborative style and proven ability to lead a team.
- Confident, comfortable communicator with strong written and verbal communication skills.
- Strong data analytics, measurement, and interpretation skills
- 4 Year/Bachelor’s degree or equivalent work experience (4 years of experience in lieu of Bachelor’s)
- Excellent organizational skills with the ability to prioritize workload and multi-task while maintaining strict attention to detail.
- Extreme attention to detail to ensure data integrity and consistency.
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams, and SharePoint)
- Strong understanding of MarCom and related technology
- Innovative and creative thinking
Nice-to-haves:
- CFP or CFA designation
- Working knowledge of Eloqua and/or Salesforce Marketing Cloud
- Previous marketing agile experience
What’s it like to work here?
At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.
What’s in it for YOU:
- A clearly defined career framework to help you successfully manage your career
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations
- Effective productivity/technology tools and training
Pay Range: $87,700 – $159,900
Actual base pay could vary based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.
About The Company
Lincoln Financial Group, a Fortune 200 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas — Life Insurance, Annuities, Retirement Plan Services and Group Protection — focus on supporting, preserving and enhancing over 17 million customer’s lifestyles and retirement outcomes.
Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $324 billion in end-of-period account values as of June 30, 2021.
Ranked one of the Best Large Employers in America and Best Employers for Women by Forbes magazine as well as one of Newsweek’s Most Responsible Companies, Lincoln Financial Group makes a serious investment in our employees’ futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.
Lincoln is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, we earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Follow us on Facebook, Twitter, LinkedIn, and Instagram.
Be Aware of Fraudulent Recruiting Activities
If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.
Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln’s fraud team at [email protected] if you encounter a recruiter or see a job opportunity that seems suspicious.
Additional Information
This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.
Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.
Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.
