Livonia Hiring for Marketing Director | BRAND NEW Senior Living Community Job at Livonia, MI Full Time

This person will be responsible for developing and maintaining referral relationships in our facilities. Frequent referral sources include but are not limited to hospitals, skilled nursing facilities, senior centers, and physician offices. The Sales and Marketing Director nurtures relationships with prospective residents and their families and works with them from inquiry to move in, including follow up, scheduling tours and doing tours. We are looking for someone with sales and business development experience. This individual must be proficient with technology and be able to learn and utilize our Customer Relationship Management (CRM) system on a daily basis.

Marketer responsibilities:

• Explain senior living services to vendors, nursing agencies and potential clients
• Relationship management (between home health agencies, DME, discharge planners, Social Services, etc.)
• Follow up with referral sources
• Keep detailed records of all contacts in CRM
• Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs, and community outreach
• Work with our team to plan and develop company marketing and communication materials
• Anticipate potential negative and positive impacts on the business and adapt strategies accordingly
• Intimate demographic knowledge of the market area
• Have a dependable vehicle
• Self-motivated
• Strong knowledge of social media

Experience:

• Marketing: 4 years (Required)
• Sales: 4 years (Required)
• Senior living: 2 years (Preferred)

License or certification:

• Driver’s License (Required)

Travel:

• 75% (Required)

Benefits:

• Medical, dental and vision insurance
• Paid time off
• Base salary plus commission