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Job Description
VP/DIRECTOR ADVERTISING OPERATIONS
ing to: EVP US
Management of:US Operations and Creative team
Based: New York, Hybrid home and office working
- Please apply via the link in the job advertisement rather than contacting via LinkedIn so your details can be fairly viewed in the context of other applicants and within our data policy*
Purpose of Role:
In this senior management role you will be accountable for all advertising operations and delivery across both supply and demand customers. You will be responsible for setting the strategy, direction, and management of the department, which handles all aspects of campaign management, network optimization, and revenue analysis. In this role, you will have full immersion into our Tech platform, databases and CRM systems to garner insights that will lead to operational efficiencies and drive scale to meet the companyxe2x80x99s revenue goals.
Main Responsibilities:
- Take ultimate responsibility for all customer operations and campaign delivery across all customers in the region
- Take ultimate responsibility for the successful execution of campaigns to quality, cost and timing targets
- Take responsibility for assessing the potential for in-video advertising of all content in the region
- Be ultimately responsible for ensuring all campaigns are compliant with local media regulations and any other applicable standards
- Take responsibility for on-going inventory management and forecasting of available inventory for each region
- Responsible for managing the US interface to the Ad Production organisation in Mumbai
- Take overall responsibility for quality and output against client briefs and agreed SLAs
- Take overall responsibility for curation of regional inventory and creation and measurement of realisable inventory
- Be ultimately responsible for maximising yield from any campaign
- Manage the process of monitoring available inventory by embed type
- Create generic/introduction presentations for producers, customer compliance functions and customer operations teams
- Lead the show reel delivery/demo reel build process for the region
- Take overall responsibility for delivering a final Mirriad show version (pre TX) on time and to the appropriate quality
- Take overall responsibility for the ingestion of creative assets
- Ensure that the creative embeds required for each campaign are delivered by the Mumbai team to time and quality
- Ensure that creative approval has been given by the customer both in terms of the customer Commercial and Compliance teams and manage any interaction around this process
- Ensure that a post-campaign is delivered as required to the customer (inventory delivery)
- Co-operate with Marketing on any post campaign marketing activity
- Facilitate continuous improvements within the Advertising Operations organisation and work cross-functionally across the business
Skills and attributes needed for the role:
- A great communicator who is comfortable with change, is a strong collaborator and able to manage processes effectively along with internal and external stakeholders
- Excellent communication skills across all levels – both written and verbal in English
- Ability to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
- Excellent time management and prioritisation skills
- Strong interpersonal skills, with a proven ability to influence and build consensus across a broad range of backgrounds, organizational levels and personalities
- High resilience to unpredictable feedback loops and input from multiple constituents (sales, supply partners, brands and agencies)
Knowledge:
- Exposure to broadcasting, an appreciation of the production process, understanding of programme rights and contractual constraints and how media is scheduled
- Knowledge of contemporary online and cloud-based infrastructures including asset management, metadata and tools used for production and modification of video content
- Demonstrable understanding and contextual sensitivity to professionally produced content and its affinity with brand category and brand personality
- Expertise in working with customers and projects in an international commercial environment and excellent stakeholder management skills
- 5 years+ experience in advertising, video content production or post-production with an emphasis on state of the art processes and workflow.
- Experience working with creative advertising agencies or media sales
- A demonstrable understanding of digital advertising, video technology and the wider media market internationally
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (matching 401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Work From Home
