National Council for Mental Wellbeing Hiring for Sales Marketing Manager Job at Remote Full Time

Organizational Overview

Founded in 1969, the National Council for Mental Wellbeing is a membership organization that drives policy and social change on behalf of nearly 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. The National Council is a 501(c)(3) association that advocates for policies that ensure people who have mental health and substance use challenges have access to comprehensive, high-quality services. We also offer state-of-the-science education and practice improvement consulting and resources to ensure services are efficient and effective.

Position Summary

As a Sales Marketing Manager, you are responsible for the planning, implementation and analysis of go-to-market strategies that support sales, product marketing and brand development for the National Council’s products and consulting solutions.

In this role, you will collaborate closely with key stakeholders to understand the National Council’s products, services, differentiators and focus areas for revenue growth, and then develop marketing plans that support them. These plans will leverage multiple channels across all verticals to drive awareness and demand for the National Council’s assets and services. Reporting to the Director of Content Marketing, this position will sit between our Marketing & Communications and Business & Strategy teams.

Successful candidates will be eager to demonstrate knowledge in digital and non-digital advertising, account-based marketing, analytics and their ability to drive measurable results. If you are detail-oriented and enjoy building marketing strategies in collaboration with a sales team, you will see quick gains in trust and credibility in this role. This is a new position that is especially well-suited for candidates who have an entrepreneurial spirit and a passion for mental health and/or substance use treatment and recovery. It is also an individual contributor role without any direct reports.

The National Council is an equal opportunity employer. We embrace diversity and commit ourselves to creating an inclusive environment for everyone.

Responsibilities

• Partner with the Business & Strategy team to drive business-to-business (B2B) demand generation and account-based marketing, sales, and communication strategies and initiatives
• Develop and manage lead-generation marketing strategies and deliverables to generate high-quality leads and create a predictable and healthy marketing pipeline
• Harness available market data, segmentation tools and marketing systems to tailor campaigns and messaging to relevant audiences
• Develop, optimize and automate lead-generation programs, client experiences and user journeys for leads and contacts that are passed back to Marketing & Communications for further nurturing
• Develop communication and marketing materials for customers within and outside of the health care industry (e.g., nonprofits, for-profits, foundations, governmental entities, schools)
• Coordinate and collaborate with internal staff and/or outside consultants on final copyediting, web development, email marketing, social media sharing and creative design needs
• Work with the PR, social media, web and design teams to ensure alignment across all communications activities and with the National Council’s brand
• Serve as a project and budgeting manager on various campaigns

Required Qualifications

• 4+ years of sales-related marketing and communications experience, preferably in a sales-driven membership association (e.g., SHRM, NAHB), or in a strategic health care and/or nonprofit communications environment
• Bachelor’s degree in journalism, communications, marketing or related field, or equivalent additional 4+ years of work experience
• Successful track record of creating sales marketing strategies that produce measurable results
• Experience working with CRMs (e.g., Microsoft Dynamics, Salesforce, HubSpot) and marketing-automation tools (e.g., Eloqua, Marketo, Pardot)
• Lead generation, B2B marketing and product marketing experience aligned with the sales team to achieve revenue and pipeline goals
• Experience in employing best practices, while constantly experimenting with creative strategies
• Strong project and budget management skills, including the ability to multitask with competing levels of priority and rigorous deadlines
• Desire to work in an entrepreneurial environment and embrace the day-to-day flex between strategic thinking and hands-on execution
• Outstanding interpersonal and customer service skills; experience in client-facing roles a plus
• Passion for mental health and/or substance use treatment and recovery

National Council is an Equal Opportunity/Affirmative Action Employer – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

National Council uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please contact the Department of Homeland Security at 888-897-7781 or visitwww.dhs.gov/everify.