OHO Interactive Hiring for Digital and Content Strategist – REMOTE at Somerville, MA Full Time

OHO Interactive is looking for a Digital and Content Strategist to lead goal-driven, user-centric strategy engagements and shape our industry-leading content strategy approach and deliverables for website projects. In this role, you will join a cross-disciplinary team and partner with a variety of clients in higher education, healthcare, nonprofits, and other industries to deliver sustainable, holistic, and innovative digital communications solutions.

Responsibilities

• Drive overall digital strategy engagements and implementations for assigned clients
  • Lead discovery sessions (stakeholder interviews, focus groups, workshops, etc.) to capture both client and user needs, as well as identify both opportunities and risks for OHO
  • Accountable for successful completion and delivery of discovery activities by project team, including audits, user research, and other deliverables
  • Develop and present strategy roadmap to client, reflecting creative problem-solving and holistic, sustainable approaches conceived with input from relevant team members, including information architects/UX designers, content strategists, and developers;
    • Able to recommend changes not just to platforms and presentation but also underlying process(es)
    • Debrief internal project team on findings/recommendations
    • Ensure subsequent project deliverables (e.g. sitemap, wireframes) align to defined strategy
  • Partner with user research lead to identify appropriate research methodology, analyze results, and draw relevant conclusions
  • Partner with digital marketing team to identify relevant implications and opportunities for SEO, measurement/analytics, digital advertising, website personalization, and other digital marketing approaches
  • Identify technical considerations, if applicable, and problem-solve in partnership with relevant development team members
  • Account for post-launch considerations, ranging from governance needs to digital marketing opportunities
  • Finalize KPIs and tangible success metrics for each project, including both client-facing and internal-facing project goals
• Lead the development and ensure the quality of OHO’s industry-leading content strategy deliverables
  • Accountable for ongoing iterative improvement of and quality assurance for content strategy process and deliverables
  • Responsibilities include both oversight and delivery of content strategy work
  • Relevant deliverables include but are not limited to website content strategies, messaging architecture, content audits, content templates, style guides, editorial workshops, governance recommendations
  • Oversee work done by contractors, such as copywriting
• Contribute to company sales and marketing efforts as needed (e.g. writing posts for company blog, helping create sales proposals, talking to prospective clients)

Ideal Candidate

• Significant experience (minimum 3-5 years) in a role involving digital strategy, content strategy and/or user experience design
• Talent in building and managing relationships
• Strong oral communication and presentation skills
• Ability to facilitate client and internal workshops and group sessions
• Excited to work with a team that values client and stakeholder collaboration to achieve objectives
• Ability to produce a catalogue of relevant, current solutions for client needs by maintaining a general understanding of all things digital
• Thrives when working and collaborating in a cross-disciplinary environment
• Big picture thinker who is also capable of laying out clear, detailed tactics
• Agency experience a plus but not required
• Higher ed and/or healthcare experience a plus but not required.
• Experience with content-intensive websites with multiple layers of stakeholders helpful.
• Experience with measurement/analytics and SEO helpful, both in regard to setting project strategy and ongoing post-launch maintenance
• Experience with other digital marketing approaches a plus

Measured on

• Overall client satisfaction
• Feedback from co-workers
• Award-winning solutions
• On-time delivery

Benefits include 401(k) and match, three weeks of vacation, sick time, ten holidays, Summer Fridays, and more! OHO’s Annual Summit Meeting for the entire team, leadership provides regular company, sales, and business updates, open door policy, and fun special events and competitions sprinkled throughout the year!

OHO is an Equal Opportunity Employer committed to a diverse workforce.

OHO is an E-Verify Employer.