ARTISTRY RESTAURANTS MANAGEMENT, LLC Hiring for Loyalty Manager at Winter Park, FL Full Time

Artistry Restaurants is hiring a Loyalty Manager who will be responsible for implementing, managing and overseeing the brand’s loyalty programs and initiatives.

Essential Functions

• Establish and execute a Loyalty marketing roadmap and strategic plan by concept
• Manage member acquisition strategy and tactical approach to grow the active base of program(s)
• Engage with vendors to execute Loyalty marketing campaigns focused on acquisition of loyalty members an increased visit frequency and spend
• Work with internal analytics teams to continually test, refine and scale campaigns
• Partner closely with vendors to explore program enhancements and innovation
• Work with concept leadership to develop tactical loyalty campaigns in support of business goals
• Partner with Marketing Leadership to develop complimentary in-store and digital messaging in support of loyalty campaigns
• Troubleshoot technical issues with Loyalty vendors and guests to ensure satisfaction with the loyalty program(s)
• Monitor and report on competitive programs at other concepts to ensure program relevance
• Ensure loyalty efforts are included in omni-channel marketing campaigns that provide a seamless guest experience
• Strategize and implement short and long-term structural enhancements to increase adoption and engagement
• Partner with franchisees crafting regional loyalty strategy and promotions
• Oversee partner agencies and other internal teams on technological enhancements and development of creative assets for channels such as email, digital, and in-store collateral
• In partnership with data analytics, conduct reporting to support the measurement and performance of the loyalty program and offer initiative
• Partner with Data Analytics to develop, maintain and communicate program performance across adoption, engagement and financial indicators
• Partner with media team on digital advertising, including display, paid and organic search, and paid social, to drive consumer engagement of new and existing features and acquisition of new members
• Work with restaurant operations to ensure proper controls are in-place to prevent loyalty fraud
• Maintain expertise on current loyalty trends, opportunities and innovations across the restaurant loyalty industry
• Serve as a liaison supporting day to day loyalty program operations for all concepts and locations participating in loyalty programs.

ARM22

Requirements:

• At least three (3) years of experience in Retention marketing specifically CRM, loyalty marketing, e-mail, and digital marketing.
• Familiarity with Punchh and/or Thanks loyalty programs preferred
• Experience with data-driven analytics
• Must be able to work in the office, Monday through Friday, during normal business hours