Responsibilities:
Develop and implement social media marketing strategies that align with the company’s overall marketing objectives.
Manage and optimize social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Create engaging and relevant content for social media posts, ensuring brand consistency and effective messaging.
Monitor and respond to comments, messages, and inquiries across social media platforms in a timely and professional manner.
Stay up-to-date with the latest social media trends, tools, and best practices, and proactively recommend innovative strategies to enhance brand presence.
Implement social media advertising campaigns, including audience targeting, budget management, and performance tracking.
Monitor and report on key social media metrics, such as engagement, reach, conversions, and ROI, to measure the effectiveness of campaigns.
Stay informed about relevant industry news, events, and opportunities to leverage for social media content and campaigns.
Qualifications:
In-depth knowledge of social media platforms, trends, and best practices.
Analytical mindset with the ability to interpret data and generate actionable insights.
Experience in managing social media advertising campaigns and optimizing ad performance.
Strong organizational skills with the ability to multitask and meet deadlines in a fast-paced environment.
Knowledge of SEO principles and content marketing strategies is a plus.
Familiarity with graphic design software (e.g., Adobe Photoshop, Canva) is a plus.
WHAT YOU’LL DO As a Research Associate within BCG’s Data and Research Service (DRS) function, you will form an integral...
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