Park- Dog Bar Hiring for Event and Marketing Manager at Everett, MA Full Time

PARK-9 Dog Bar is a new, unique destination for dogs and their pet parents. We are looking for an energetic and engaging Event & Marketing Manager to help launch a new concept in dog and human hospitality. This position will develop our integrated marketing strategy, including overseeing the implementation of our advertising and social media efforts. This individual will also develop and execute special public and private events as an on-going and substantial revenue stream. The Events & Marketing Manager is responsible for helping achieve event revenue goals while managing expenditures consistent with the identified goals and objectives.

We have meticulously designed over 10,000 square feet of bar and indoor park space to create a fun, clean, and safe environment where dogs and humans alike are welcome. Customers can choose their own adventure and take advantage of our multiple on- and off-leash areas (both in and outdoors). Our 5,000 square foot indoor park, featuring a full-service bar, is climate-controlled for year-round enjoyment.

We do require a positive attitude, outgoing personality, dedication to providing an unparalleled experience for our clientele, and, of course, a love of dogs.

Responsibilities will include but are not limited to:

Event Planning & Coordination

• Develop both short- and long-range plan for Public and Private Events within the Park-9 business model (number of events, target audience, pricing, how special events can best take advantage of the venue and vision of Park-9)
• Develop leads for private events at Park-9
• Ensure events are successful and cost-effective, paying attention to budget, time constraints, and customer satisfaction
• Plan event from start to finish according to requirements, target audience and objectives
• Coordinate all operations for the event (space, food, required staffing, special needs); create schedules of all activities for staff to follow during events
• Manage and assist clients through the event process of inquiry, touring, contract and BEO creation, execution and follow up
• Provides advice about food and bar menus, decor, and entertainment
• Source and negotiate with vendors and suppliers, communicating with all vendors and suppliers before, during and after the event
• Prepare budgets and ensure adherence; oversee billing and collection of all event fees
• Develop a process that clearly communicates the specifics of any event to all departments within Park-9 (bar, dog care and dog operations) to avoid conflicts and ensure adequate resources for all
• Lead promotional activities for events
• Supervise all staff (event coordinators, caterers etc.) in conjunction with departmental managers
• Analyze the event’s success and prepare reports, including ROI and profitability

Marketing & Social Media

• Develop, in conjunction with owners and the management team, strategic marketing direction, initiatives and activities
• Conduct market research and direct outreach while creating and maintaining partnerships and working relationships with local organizations and businesses
• Manage marketing consultant relationships; provide guidance and feedback on day-to-day work
• Lead creation of compelling marketing collateral
• Oversee social media presence and calendars; monitor success of campaigns
• Assist with website maintenance, updates, and SEO
• Maintain and strengthen the Park-9’s overall brand image by ensuring standards are met across collateral and communications.
• Provide visibility into all marketing events and activities by updating reports/calendars and tracking ROI (where possible)
• Research, analyze, and prepare lists for marketing campaigns
• Assist with internal and customer-facing communications
• Maintain an inventory of Park-9 branded giveaway items and marketing collateral

Knowledge, Skills, and Abilities

• Exceptional oral and written communication skills for dealing with clients, vendors and staff
• Demonstrated ability to deliver exceptional customer service
• Strong organizational and planning skills to coordinate the actions of multiple parties (internal & external)
• Proven ability to develop business leads and follow through
• Proven ability to manage vendor relationships, negotiate contracts and adhere to budgets
• Knowledge of social media and marketing with the ability to keep up with current trends
• Excellent time management skills
• Sales skills and ability to build productive business relationships
• Ability to manage multiple projects independently
• Demonstrated ability to remain calm under pressure, and honed ability for problem solving
• Creative thinking skills to design events that fit the vision of the clients, but consistent with the Park-9 venue and vision
• Multitasking ability necessary to move from one task to another at a fast pace
• Computer skills for using events or project management software, word processors, spreadsheets and e-mail
• Basic accounting skills to develop budgets and track spending; identify variances and corrective action if necessary
• Knowledge of risk management to identify potential legal liabilities and take steps to mitigate them
• Good networking skills to build relationships with vendors and suppliers and attract new customers
• Must be available evenings and weekends.

Education and Experience

· 3- 5 years of proven experience of event management and marketing preferably within the hospitality industry

· BSc/BA in PR, marketing, hospitality management or related field is required, or equivalent combination of education and experience.

Physical Abilities

· May require long periods of standing during events

Job Type: Full-time

Pay: $55,000.00 – $65,000.00 per year

Benefits:

• Flexible schedule
• Health savings account
• Paid time off

Schedule:

• Evening shift
• Holidays
• Weekend availability

Ability to commute/relocate:

• Everett, MA 02149: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing & Event Management: 3 years (Preferred)

Work Location: In person