Patterson-UTI Hiring for Creative Digital Marketing Strategist at Houston, TX Full Time

Patterson-UTI Drilling
The New Standard for Drilling Performance
Drill safer, smarter, and faster with Patterson-UTI Drilling’s comprehensive fleet of pad-capable rigs featuring advanced walking systems to enhance your operations so you can reach your apex.
Brief Description:
The Creative Digital Marketing Strategist will play a critical role in the creation and distribution of Patterson-UTI Drilling branded content across internal and externals media platforms. They will support various initiatives within Sales / Marketing and Performance / Technology Teams. They will be responsible for developing marketing strategies and communicating creative content for internal and external use. The position will interact and collaborate with all Patterson-UTI business units to align the company specific messaging within corporate brand. The primary goal is to position Patterson-UTI Drilling and promote product line development and brand recognition as a market leader within the business and the industry.
This position works under the direction of the SVP of Marketing – PDC with a functional dotted line to the Director of Corporate Communications.
Detailed Description:

• Create and implement a multi-level marketing campaigns with various objectives:
• Improving market position and overall brand recognition within client base / industry
• Optimize performance across the appropriate social media platforms to grow brand and product awareness
• Engage the right audiences at the right time to drive business results
• Establish a community engagement strategy that aligns with corporate objectives
• Develop proactive and responsive content for social media needs that uphold the standards of each brand
• Promote products and services through public relations initiatives
• Improve technical understanding of various product lines internally and throughout the industry
• Manage and improve photo repository for social media posts, recruiting and training purposes

• Proactively work with various departments to understand competitive advantages and create content to promote on a multi-level media campaign to position company as a market leader
• Develop positive relationships with employees at all levels within Operations, Engineering, Marketing, Product Development, and other departments as needed
• Proficient in social media trends and marketing / software tools to enhance brand awareness
• Support and assist in developing content for value-add propositions and presentations
• Maintain calendar of events to ensure timely submission of technical papers at Industry technical conferences.
• Evaluate and understand operational challenges, competitive advantages, growth strategy to ensure the company is well positioned for evolving market conditions
• Communicate customer feedback into future product developments
• Represent the Company at industry events (SPE, AADE, YPE, IADC, etc.), participation in trade shows, product seminars, sales meetings, and other events where applicable
• Well-informed on industry trends, opportunities, competitive product and services
• Promote a diverse and inclusive work environment where employees of all backgrounds feel included, and their contributions are valued
• Make decisions in a manner consistent with all Company policies, including the Company’s Equal Employment Opportunity and Anti-Harassment Policy
• Promptly addresses and resolves concerns and disputes among team members, with the goal of building an effective and cohesive work group
• Represent the Company and our values with integrity while maintaining the highest ethical and legal standards with all interactions
• Adhere to the Company’s Code of Business Conduct and Ethics
• Collaborate with supply chain to identify vendors for third party products and services
• Comprehensive understanding of competitive landscape and PTEN’s marketing vs. peer group
• Conduit of content from respective business to internal intranet team.
• Brand ambassador for the Patterson UTI Drilling while maintaining the Corporate Vision and Branding Guidelines
• Deliver fresh content for ongoing marketing campaigns and website promotion.

Job Requirements:

• Strong in communication, negotiation and building relationships / networking
• Proficient in crafting compelling content for marketing campaigns and recognition pieces
• Experienced in social media, general marketing, advertising, and paid media
• Ability to work with minimal supervision in a fast-paced environment, independently or in team collaboration
• Excellent written and oral communication skills, demonstrates the ability to present in front of an audience
• Ability to lead teams in group discussions and problem solve
• Excellent computer skills to include both Mac and PC, MS Office Suite (PowerPoint, Word, Excel, Adobe Creative Suite), graphic design, social media scheduling tools and software systems to generate content / proof of concept
• Ability to perform simple mathematical calculations (addition, subtraction, division, and multiplication) using whole numbers, fractions, and decimals, to make job related calculations
• Ability to travel to regional work sites, occasionally requiring extended travel outside Houston
• Ability to work additional hours that are needed to complete specific job tasks

Demonstrated ability in the following leadership competencies:

• Builds and Maintains Effective Relationship

• Develops Self and Others
• Builds Effective Teams
• Courageous Leadership
• Managing Vision and Purpose
• Business Acumen
• Drive for Results
• Customer focus
• Decision Quality
• Interpersonal Skills
• Creative Thinking
• High level of Professionalism
• Strategic Planning Skills

Minimum Qualifications):

• Bachelor’s Degree in Marketing, Communications, Graphic Design, Business Management, Engineering, or a related field of study
• 5+ years’ experience in corporate or professional business role, demonstrating knowledge and success in creating effective marketing campaigns and brand development / awareness
• Must have and maintain valid state-issued driver’s license, be eligible to drive a Company vehicle and meet the requirements of the Company’s vehicle program, policy and/or guidelines

Preferred Qualifications:

• Master’s Degree/MBA in Business Management, Engineering, Marketing, or a related field of study
• Knowledge of Patterson-UTI’s offerings / products and services
• Experience in Sales/Business Development, preferably in the Oil & Gas
• Ability to possess and maintain a valid Passport for International travel.

Location: Houston Office
Additional Details:
The Creative Digital Marketing Strategist must work with an emphasis on safety for themselves and others, including coworkers and third parties. Work is primarily in a climate controlled / office environment with minimal safety / health hazard potential. The employee is regularly required to sit, stand, or walk with occasional lifting (overhead, waist level) from floor, bending, and frequent near vision use for reading and use of computer, telephone, and other office equipment.

Job Type: Full-time