Paul Hastings Hiring for Digital Marketing Specialist at New York, NY Full Time

Paul Hastings is a leading international law firm that provides innovative legal solutions to many of the world’s top financial institutions and Fortune Global 500 companies. With a strong presence throughout Asia, Europe, Latin America, and the U.S., we have the global reach and extensive capabilities to provide personalized service wherever our clients’ needs take us. As one of the world’s leading law firms, we seek dynamic individuals who share our commitment to service, innovation, and professional growth.

We have an opening for a Digital Marketing Specialist in our New York office.

The Digital Marketing Specialist will maximize digital engagement, drive and report demand, and help manage and support digital marketing communications. The Digital Marketing Specialist will design and help implement Digital Marketing’s go-to-market strategies, including for the Firm’s website, social media platforms, employee advocacy tool, and email initiatives.

In this capacity, the Digital Marketing Specialist will:

• Assist with managing the Firm’s social media strategy and channels, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content appears on the correct platforms;
• Be proactive in developing the social media content calendar, working with stakeholders across the Firm to curate engaging content from all Departments;
• Assist with managing the Firm’s most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting;
• Assist with managing the Firm’s internal Employee Advocacy program, including driving adoption, producing content, and analyzing and reporting statistics;
• Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity;
• Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior;
• Encourage adoption of social media as a marketing channel by the lawyers, and training to support its use;
• Assist with creating and maintaining digital campaigns and report analytics for the Firm’s paid social media advertising;
• Work overtime as required; and
• Handle additional related projects as assigned.

Proficiencies:

• Excellent verbal and communication skills, including attention to detail and proofreading;
• Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts;
• Advanced knowledge of HTML and other Website technologies;
• Experience with managing and executing email campaigns;
• Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns;
• Expert-level proficiency in MS Office Suite and Adobe PDF Creator; and
• Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.

Qualifications:

• Bachelor’s degree (required);
• At least 5 years of experience working in a corporate communications/professional services/digital marketing environment; and
• At least 5 years of experience coordinating and creating content for corporate intranets and websites.

Employees will be provided with an excellent career opportunity in a collaborative environment, in addition to a generous total compensation package with the opportunity to earn bonuses based on individual contribution and firm profitability.

The salary wage range that we expect to pay for this position is a minimum of $82,300 and a maximum of $104,700 annually. The actual pay wage may vary based on experience or other relevant factors.

Eligible employees can participate in the Firm’s comprehensive benefits program, which include the following:

• Medical, Dental, Vision, Life/AD&D, Long Term Care, and Short and Long Term Disability
• Voluntary 401k plan and profit sharing
• 10 paid holidays per year, and a generous PTO program
• Family Support including Paid Parental Leave and Fertility coverage
• Bright Horizons (Back-up child care, elder care and online tutoring)
• Dependent Care
• Wellness programs (Employee Assistance Program, mental health and well-being events)
• Anniversary Bonus Program
• Professional Development Programs
• Transportation Allowance and Commuter Benefits
• Auto/Home/Legal Insurance
• Pet Insurance
• Employee discounts
• And more!

The Firm has a range of diversity initiatives including our Paul Hastings Affinity Networks (PHANs), Women’s Initiative, and PH Balanced. These initiatives provide a firmwide forum to share experiences, as well as an opportunity to participate in a supportive network with common interests to help make life at the firm more inclusive. Learn more about our Global Diversity, Inclusion and Wellness Initiatives here.

Paul Hastings LLP is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.