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Full Job Description
At Pharos, we welcome people who are open, committed, respectful, and fun. We embrace new ideas and differences. We look for people who bring their whole self because we value diversity and inclusion. We encourage everyone to learn and discover continually.
Pharos is seeking a Digital Marketing Maven to join our marketing team. Digital Marketing plays an important role in a company’s marketing efforts. As prospects spend more time independently researching companies and products before engaging with sales, creating a high-performance website, attracting people to it, and maintaining an effective digital acquisition and engagement process becomes a critical capability.
Pay Range: USD$85,000-USD$95,000 per year
Location:
Candidates in the Rochester New York area will be given preference. This position can be hybrid or remote for the right candidate.
What you will do:
- Manage and optimize the website
- Traffic segmentation
- Capture and conversion rate and key performance measures and adjust strategy to meet company engagement goals
- Develop and drive SEO and organic traffic acquisition
- Design and manage end-to-end digital advertising
- Manage and promote social channels
- Build and design email campaigns and templates
- Track and measure customer acquisition
Soft Skills crucial to success in this role:
- Unshakable passion, and aptitude to learn
- Proactively inquisitive, enjoys exploring new technologies
- Independently directed and fearless in asking questions
- An attitude and mind set of “overcome and adapt”
- Team-centric, adaptable, collaborative, and respectful with a degree of empathy
- Build trust while managing and controlling expectations and outcomes
- Critical thinking and an analytical approach to troubleshooting and problem solving
- Ability to work independently as well as with coworkers, customers, and partners
- Customer service attitude
- Excellent written, verbal, and listening skills
Skills crucial to success in this role:
- An eye for design and the code that drives it
- Project management
- Marketing copy
- Photo and video editing
- Conversion rate and search engine optimization
- Sales, storytelling, and persuasion
- Google Analytics
- Search engine and social media marketing
- Bachelor’s degree in Marketing or equivalent education and experience
About Pharos:
As a leader in print management, Pharos makes printing more secure, cost-effective, and user-friendly while reducing its environmental impact for many of the world’s largest global brands. With a forward-thinking mindset, we are committed to providing better print management solutions for the cloud and for our clients with unique needs. As an innovator in print management for over 30 years, Pharos is proud of our history of thinking differently and moving the industry forward with many game-changing technologies.
With our award-winning print management software and services, we help corporate enterprises, government agencies and universities all over the world to make print the way it should be secure, cost-effective, and sustainable. Many of the largest and most recognized global brands, including three of the world’s largest banks, rely on Pharos to secure and optimize their office printing environment.
Pharos offers a competitive salary of USD$85,000-USD$95,000 per year, commensurate with experience and education. Benefits include medical, dental, vision, life & AD&D, short- & long-term disability insurance, as well as 401K with match, flexible work hours, an open PTO plan, and collaborative team environment. Join us!
EOE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity
This job description does not form part of a contract of employment although you are required to meet. the expectations it sets out. This list of accountabilities, skills and competencies is not exhaustive, and may, from time to time, be amended by the Company in writing or verbally.
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