Project Canary, PBC Hiring For Product Marketing Manager at Denver, CO Full Time

Project Canary is a growth-stage, SaaS and certification company combatting climate-change from an incredible vantage point that can impact oil & gas, utilities, landfills, and ag. We are a Public Benefit Corp (B-Corp rating score 107) that helps monitor and mitigate emissions in the ESG landscape favored by communities and investors alike through independent data tied to carbon and environmental footprints.

Project Canary’s mission is to make net-zero a reality by quantifying climate change and putting actionable insights into the hands of the energy sector. Our diverse and inclusive team of operators, scientists, engineers, and sales leaders know how to network, hustle, and are change-makers by design. We ingest data from various sources, including our own proprietary environmental sensors/hardware, to calculate carbon emissions from different facilities in real-time displayed on a SaaS dashboard. The resulting independent, trusted data can inform the procurement of offsets in real-time using microtransactions, formulate a data driven ESG strategy that investors now demand, improve operations by identifying problem areas in minutes, and bolster customer engagement through radical supply chain transparency.

Initially, we are focused on the energy industry. With thousands of energy assets analyzed and hundreds of environmental and air quality sensors currently deployed, Project Canary is positioned better than anyone to provide empirical ESG data—and we have the ARR and growing pains to prove it.

Project Canary’s success is attributed to the motivation, skill, and teamwork of everyone. The team understands the importance of maintaining a culture where relationships are valued, feedback is crucial, and trust in each other and our products/services is paramount. If you enjoy a growth-stage environment, mission-driven work, we want to hear from you.

The Product Marketing Manager will be a part of the Marketing & Communications team that works out of HQ in Denver, Colorado. The MarCom team is modeled after a highly adaptable digital agency – we are building an in-house full marketing stack team. The team is currently a CMO, a Director of Marketing, and a Content/Project Manager. We are adding five additional people to the team in 2022 and are doubling our paid media budget. This is an opportunity to help develop the team and our products in collaboration with highly skilled scientists, engineers, and marketers.

Project Canary has three main products: a SaaS dashboard, an ultra-sensitive physical VOC sensor and monitoring system, and an on-the-ground wellhead inspection and certification referred to as TrustWell.

The role is a mix of brand strategy, product marketing, communications, user education, and change management. An ideal candidate will have empathy for our users, deep understanding of our products, and be comfortable navigating user-level data, market and new market intricacies, regulation, and legislation affecting our GTM strategy and customers, and fully inform and execute go-to-market strategy. The best candidate will be someone who has experience and is ready to grow. Someone who has an opinion yet is always ready to learn. This person will know and understand B2B marketing and account-based marketing strategies.

Requirements

• Product positioning – help develop and then amplify the core messaging for products, socialize across stakeholders, and apply to a core set of marketing materials
• Lead development of marketing campaigns and change strategies from concept to launch, collaborating with partners to craft and deliver a compelling customer narrative that drives adoption of our products
• Develop and manage product messaging that is easily consumed and understood by our users, to be used in-app and across multiple user engagement channels beyond email to achieve onboarding and adoption goals
• Analyze market trends and gather vertical team and customer feedback to inform the product roadmap, and partner with the Product and Business Development teams to define product differentiators
• Oversee the development and execution of user training and Certification / RSG verification kick-offs to drive engagement and adoption for new features and enhancements
• Lead cross-functional and collaborative launch programs to ensure successful product rollouts with the highest impact
• Support sales and customer success with focused training and sales collateral
• Partner with customer support, product, and business development to continually learn and educate about the customer and their needs and the competitive landscape
• Build repeatable processes for product launches and customer communications
• Work directly with users to build trust and gather insights; aggregate and leverage marketing and user insights to influence and inform product development roadmap
• Utilize metrics to monitor adoption and effectiveness, to identify resistance, performance gaps, and develop action plans

Qualifications:

• 5+ yrs of experience in product marketing, 3+ yrs of experience in marketing specifically
• Ability to balance bold creative and marketing strategy decisions with discipline and analytical rigor
• Experience with a variety of marketing channels
• Ability to effectively manage and navigate growth-stage company organizational change efforts
• Demonstrated ability to interpret and communicate findings to technical and non-technical audiences
• Solution-oriented with a proven ability to work independently while prioritizing and managing multiple assignments concurrently
• Results-oriented – no task is too small or too big
• Excellent executive facing verbal and written communication skills
• Strong stakeholder management, organizational, and project management skills with the ability to influence peers, executives, and cross-functional partners
• Experience working directly with consumers to build trust and gather insights that will ultimately drive usage and inform future roadmaps
• Comfortable thinking on your feet and working through ambiguity
• Experience with presentation and analytical tools
• Commitment to a high standard of integrity and work ethic
• Bachelor’s Degree in Marketing or related field

Bonus Points:

• Proven track record leading within a cross-functional, flexible (distributed) team environment
• Energy vertical
• Growth-stage tech company experience

Benefits

• Full coverage of health, dental, and vision insurance
• 401K company match
• Student loan assistance
• Salary range: $90,000 – $130,000 annual base
• Stock options
• World recognized work culture – ranked in top 5% of all B-Corps
• Flexible work environment

Project Canary provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.