Publicis Sapient Hiring for Director Technical Solution Sales – Google Marketing Platform Job at New York, NY Full Time

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Publicis Sapient is a Premier Google partner with differentiated capabilities in both Google Marketing Platform (GMP) and Google Cloud Platform (GCP). This is a rare and exciting opportunity for a Technical Sales Solutions Director to help build a leading Google practice in a Tier-1 consultancy.

We are seeking a high-performing, dynamic, engaging, knowledgeable, personable, and customer-facing Director of Technical Solution Sales with experience selling enterprise measurement and media technology solutions, media management services, and related offerings. You will be responsible for assisting the sales team with generating opportunities and securing new business with brands, advertisers, and enterprise organizations. The role will focus on extended licensing and service agreements for Google’s enterprise marketing platforms suite, Google Marketing Platform (GMP) which is inclusive of analytics, tag management, programmatic, and ad serving solutions.

Responsibilities :

• The role will focus on technical sales support for Google’s enterprise marketing platforms suite, Google Marketing Platform (GMP) which is inclusive of analytics, tag management, programmatic, and ad serving solutions
• Assist with pursuit strategy and market segmentation and research of key new client targets that align to our current strategy and propositions
• Assist with management of the entire sales cycle of pursuits, including collaboration with marketing, analytics, and data teams on pitches, developing and delivering sales presentations
• Provide pre-sales consultative expertise to advertiser clients for any combination of web analytics, first-party data activation, user experience, media management, programmatic media, and search performance marketing
• Own technical authority/SME role for responding to RFI, RFP and pitch requests by providing technical leadership and also coordinating logistical components for new business-related activities
• With the broader sales team, craft and deliver engagement plan for prospective clients through telephone, email, face to face meetings, corporate entertainment and all other methods available
• Lead the definition, compelling proposition and vision for each sales opportunity
• Work with sales leadership to manage the sales cycle of pursuits, including collaboration with marketing, analytics, and data teams on pitches, developing and delivering sales presentations.
• Provide consultative expertise to advertiser clients for any combination of web analytics, first-party data activation, user experience, media management, programmatic media, and search performance marketing
• Thought leadership, GTM, and Solutions development
• Collaborate with colleagues to identify and develop solutions to nurture the synergies between GMP and GCP to create new business opportunity.
• You will be responsible for discovery & qualification for new opportunities and helping to secure new business with brands, advertisers, and enterprise organizations
• With sales leadership, build pursuit strategy and market segmentation and research of key new client targets that align to our current strategy and propositions
• Conduct research as needed on companies/products and highlight and summarize for distribution to team
• Maintain awareness of competitive technology landscape relating to activities, positioning, and pricing including specific reasons for winning and not winning work

• 7+ years experience working within or alongside digital agencies and/or direct advertisers in the capacity of media planning, buying, execution, technology adoption and enablement, optimization, etc.
• Experience and access to director and C-level marketing and media decision makers responsible for influencing and making campaign budgeting and technology purchasing decisions
• Strong familiarity with first-party data, digital marketing, and digital media concepts such as programmatic media buying, display marketing, bid management and optimization, ad exchanges, ad networks
• Strong familiarity with digital marketing and digital media technology platforms including demand side platforms (DSPs, e.g. DV360), ad serving (e.g. Google’s Campaign Manager), enterprise web and behavioral analytics tools (e.g. Google Analytics 360), and search (e.g. Google Ads, GDN, Search Ads 360)
• Experience with Google Cloud Platform is a huge plus
• Experience with Salesforce CRM use within a professional sales organization is strongly preferred
• Excellent communication and presentation skills

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.