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Full Job Description
As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.
The primary role of the Media Planner is to provide information and insights to facilitate the planning and placement of all clients’ media needs. The successful Media Planner provides a high level of service to assigned accounts by creating insightful, data-driven media plans within budget, working collaboratively with assigned client(s) and internal stakeholder(s), and stewarding approved media plans through to completion. The Media Planner is also responsible for confirming and monitoring client media orders to ensure the clients’ advertising program is executed flawlessly.
Responsibilities:
- Acquire understanding of the client’s media planning process to help achieve campaign goals
- Participate in creating / providing media plans and POVs on media products and opportunities per the normal course of business; use expertise and relevance to client in creating optimal media plans for client’s approval based on media distribution data such as rates, market feedback / competitors, product type, distribution method, availability, etc. across multiple tactics (primarily print, OOH, radio)
- Draft and present media recommendations, reports, and POVs to internal and external stakeholders
- Manage plan reconciliation across all forms of media and integrate with department subject matter experts when needed
- Oversee / provide QA assistance for all campaigns utilizing proprietary systems and other media planning tools for campaign optimization, media buy management and insertion order delivery
- Ensure accurate order execution by following team best practices to verify vendor rates, quantities, space and materials reservations, etc.
- Provide mechanical specifications for offline ads and ensure media channel receives assets by deadline
- Communicate delivery deadlines with print vendors and communicate client expectations to vendors
- Resolve media insertion mistakes / issues, and initiate / coordinate the process for negotiating relevant make-goods as necessary
- Liaison between the vendors and the printers to resolve delivery issues
- Solve billing discrepancies, as requested, and maintain billing adjustments
- Provide regular reporting to the client as it relates to media buying inclusive of budgeting / forecasting, cost scenarios, and executed program details inclusive of quantity and cost
- Communicate with media account manager regarding work flow, priorities, challenges, successes or any other information necessary to ensure best practices are followed
- Ensure appropriate prioritization of simultaneous client projects; work with manager to establish accordingly
- Maintain timely response to client requests and inquiries, utilize organizational skills to prioritize work flow without sacrificing quality of work
- Participate in teamwide continuous improvement efforts
- Maintain positive relationships with clients, vendors and internal team members; act as a role model for more junior staff and peers
- Complete special projects or tasks as assigned
Qualifications:
- Bachelor’s degree (communications, marketing, advertising, or business)
- Minimum of 2 years of relevant work experience in media planning / account management, preferably print and / or out-of-home
- Proficient with Microsoft Office applications
- Ability to learn and become proficient in server-based software and tools; experience with MediaOcean, Workfront and / or proprietary systems “a plus”
- Detail oriented with exceptional organizational and multi-tasking skills
- Proven ability to manage multiple, simultaneous short- and long-term projects
- Ability to delegate work with ability to oversee short- and long-term projects through to completion
- Strong verbal and written communication skills to effectively interact with internal teams and clients
- Strong math and analytical skills
- Ability to work well within a fast-paced, team-oriented environment while being responsive to changing priorities
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
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