Raptor Technologies Hiring For Regional/account Based Marketing Campaign Manager at United States, United States Full Time

Job Description

Why Join the Raptor Pack?:

• You join the gold standard in school safety software
• You will join a company where innovation and customer collaboration are part of our everyday that drives new product development to help keep kids safe
• You will work with diverse teams with some of the best minds in the industry
• We are committed to supporting your learning
• We are committed to supporting a healthy work-life balance

We are passionate about our mission ‘to protect every child, every school, every day’

What is the opportunity?
Raptor Technologies is seeking a Regional Marketing Campaign Manager to develop and scale marketing campaigns that drive pipeline and revenue in target states and named accounts.

The ideal candidate will be skilled at implementing modern demand generation and account-based strategies across email, webinars, digital advertising, social media, events, and more to various audience segments.
What will you do?:

• Create, manage, and execute multi-channel campaigns designed to convert and move key buyer personas through the buyer’s journey in target states.
• Develop and execute 1:1 and 1:Few account-based marketing strategies for named accounts in collaboration with the Sales and BDR teams.
• Proactively research market trends in key states such as changes in education funding, legislation, competition, and state of school safety in order to inform campaigns.
• Develop campaign plans with clearly defined objectives, deliverables, and KPIs and drive campaign implementation through the development and management of detailed project and budget plans.
• Collaborate with marketing teammates on national air-cover campaign and tradeshow calendar to ensure alignment to state strategies.
• Collaborate with internal teams to craft compelling marketing content that supports campaign objectives across multiple channels.
• Write email and other promotional copy to support campaigns.
• Identify, assess and test new strategies for growth and work cross-functionally to operationalize and scale them into campaign playbooks.
• Monitor, measure, and iterate on campaigns for continuous improvement – doubling down on what’s working well and making quick decisions to cut what’s not – in order to optimize ROI.

What do you need to succeed?:


Must Haves

• Bachelor’s degree in business administration, marketing, or related field.
• 3-5 years’ of experience in B2B SaaS marketing.
• Revenue-centric with experience in demand generation and account based marketing.
• Excellent communicator and creative thinker, with an ability to use data to inform decisions.
• Ability to write effective marketing copy.
• Strong project management and communication skills to effectively manage multiple projects with tight deadlines and drive alignment and execution across stakeholders.
• Experience with Salesforce.com and marketing automation software (Pardot preferred) to execute campaigns and measure their effectiveness.

Nice to Haves

• K-12 marketing experience a plus
• Experience using account-based platforms (6sense, Terminus, DemandBase or similar) is a plus