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Job Description
Job Posting Title: Email Marketing Account Manager
Reports to: Senior Email Project Manager
Location: Agoura Hills, CA (Remote to start temporarily), Fully Remote for outside of 25 mile radius from Corporate Office location
FSLA: Exempt (starting at $62,400 annual)Who we are:
Imagine a place where innovative ideas and vibrant culture come together in a collaborative environment and where teamwork is appreciated and celebrated – that’s Rooftop Digital.Rooftop is a data-driven MarTech company focused on new customer acquisition for consumer brands. We build best-in-class publishing products & services that automates lead generation and data monetization at scale. By utilizing our consumer profiling, data intelligence engine and messaging platform, we market relevant products and services so consumers can make informed buying decisions. Our team culture is based on a collaborative approach in pushing boundaries and delivering results for our brand partners, while always keeping consumers’ best interest in mind.*
Who we’re looking for: *
The Email Marketing Account Manager will play a key leading role in Rooftop Digital’s Internal Email department and team. The Email Marketing Account Manager will manage the day-to-day marketing needs of a specific partner account, responsibilities range from support and consulting on marketing efforts and campaigns.This list of job duties and responsibilities is not meant to be an all-inclusive list; additional responsibilities may be added in future.
- Oversee the process of managing marketing calendar, campaign creation and pre-deployment activities for email campaigns;
- Manage Email Marketing campaigns utilizing the ESPs to nurture the consumers offer them relevant products and services;
- Build consumer journeys based on known consumer data, signals, data attributes and past behavioral actions;
- Collaborate with the marketing team in coming up with ideas for blogs and email campaign content to support each consumer journey;
- Work closely with analytics team, data providers, advertisers, and the internal emailers to devise various ways to segment and improve the utilization of data;
- Analyze data to come up with actionable learnings from reviewing data analytics from past campaigns;
- Collaborate with the executive team to effectively manage all internal email initiatives and processes;
- Perform other duties as assigned by the manager.
- Act as a liaison between different accounts, management team, and other internal departments, ensuring effective and timely communication is consistent.
- Additional responsibilities as requested by management and company needs.
Minimum Requirements and Proven Skills:
- Bachelor’s Degree in Business Management, Marketing and/or Communications preferred; Professional work equivalence will be considered;
- Must have proven understanding utilizing an Email Service Provide (ESP), for the purpose of sending email campaigns;
- Proven effective time management and problem solving;
- Analytical and technical aptitude to perform decision modeling based on email and web analytics;
- Ability to work with cross functional teams (e.g., IT, Internet Operations, Creative, Analytics);
- Passionate about digital marketing concepts, practices, and programs supporting a basic to strong understanding of email marketing;
- Highly analytical with ability to derive meaning through data analysis and reporting;
- Exceptional organization and time management skills; ability to juggle multiple competing priorities.
- Proven ability to gain trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
- Ability to utilize A|B testing as means to test, optimize, and rapidly improve a campaign.
Desired Experience and Qualifications:
- 4+ years of experience in email marketing and/or digital marketing automation;
- Ability to create, map, and build upon consumer journeys in marketing relevant products and services to consumers;
- Use Email Service Provider (ESP) platforms to deploy email campaigns; (Examples Include: ExactTarget, Marketing Cloud, Marketo, Responsys, SilverPOP, etc.);
- Use consumer journeys as an effective marketing tool to effectively engage with consumers on behalf of brands, products and/or services;
- Experience with Dedicated IP warmup and maintenance with Marketing Cloud (SalesForce ExactTarget) is ideal.
Learn more about us:
If you are extremely detailed and enjoy the complexities involved with tracking and keeping up with information from various sources, or if you see life as a puzzle and enjoy finding creative ways of piecing that puzzle together, this might be a great opportunity for you. Come join a team that has a Silicon Valley start-up vibe where we celebrate new ideas, hard work, and building new and lasting friendships.We’re proud to offer a generous compensation in addition to other perks:
- Competitive Salary
- Paid Time Off
- Health Insurance options
- Retirement Plan option
- Fitness Wellness promotion
- Promote healthy Work/Life balance
- Foosball table training (California Corporate Office)
- Arcade Machine (California Corporate Office)
Our culture is team based on a collaborative approach to pushing boundaries and delivering results for our brand partners, while always keeping consumers’ best interest in mind.Our creative work environment perks are – please don’t apply if you hate:
- Coffee. Lots of Coffee!!
- Water – too many water options!
- Company Swag
- Celebratory lunches and dinners, with Happy Hours get-togethers
- We celebrate your birthday too!
- Daily arcade and foosball competitions
- Guaranteed puppy sightings
- Quarterly team outings
- Fully stocked snack pantry
- Monthly incentives and annual Bonuses**
Come join a team that has a Silicon Valley start-up vibe where we celebrate new ideas, hard work, and building new and lasting friendships. We offer free snacks and drinks and even have a company dog that will run to welcome you each time you enter the office. Come grow with us!*_
Diversity and Inclusion Statement: (Equal Opportunity Employer)_*
Rooftop Digital provides equal employment opportunities to all applicants for employment and employees, and prohibits discrimination and harassment of any type in regards to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Our mission, vision and values are committed to creating a comfortable, inclusive, varied workplace with a work environment welcoming team members of all backgrounds.Job Type: Full-time
