Sapient is looking for an Account Based Marketing Manager to increase our client roster and amplify engagement through a formalized Account-Based Marketing (ABM) program. Your purpose is to create category-specific strategies for different customer verticals, and data-driven narratives to drive awareness, engagement, and conversion. You’ll define a full customer lifecycle from pre-sales to sales to account management and create touch points at each stage. To do this, you will become a category expert – diving deep into a specialized vertical by understanding the customer segment, business needs, digital landscape, and industry dynamics.
In this role, you will partner with our direct sales, partnership, and account management teams. Together, you will execute the go-to-market strategy and amplify our message across all owned, earned, shared, and paid channels. As program owner, you will oversee all facets of campaign development and execution including research, content creation, and data analytics. In addition to driving data-driven marketing within our verticals, you will also advise our brand marketing team with respect to collateral and marketing channel content creation. This important role is highly cross-functional and requires you to align with key stakeholders.
You will need to have a start-up mindset with a “fail fast” philosophy to be successful. You should have prior experience with gaining consensus implementing feedback, and presenting to leadership. If you have previously lead an ABM program with demonstrable growth, we want to talk. The position will report to the CRO.
The Sapient solution is a first-to-market energy data management SaaS platform to help commercial buildings reduce energy consumption and carbon emissions while enhancing asset management and workplace optimization. Our platform provides complete visibility into a building’s most granular electrical activity with real-time intelligence into every plugged-in device. We work across all industries. This majority of our customers are large enterprise accounts covering a wide range of industry segments. This role requires an experienced, highly intelligent, creative, and strategic person who can drive and manage positive results.
This person will oversee all brand marketing functions including the following:
Benefits/Perks include, but are not limited to:
Disclaimer
Sapient is an Equal Opportunity Employer and strictly prohibits discrimination of any kind. We believe that great ideas can come from anywhere. We are committed to building the best team possible and all employment decisions are based on business needs, job requirements, and individual potential and qualifications, without regard to race, color, age, religion, socioeconomic status, orientation, gender identity, national origin, or disability. The Sapient team is diverse — we welcome and learn from different individual experiences and points of view that our teammates bring to the table. We’re excited to have you inspire us with yours!
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