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Full Job Description
Job Details
Description
Marks is hiring a Copywriter, Marcom for our Marks NYC studio!
Who are we?
Marks is a consumer experience agency creating engaging moments across the entire brand spectrum – from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behavior, we are uniquely constructed to enable brands to win in an age of constant change.
A super-charged experience powerhouse – 700 people strong, with subject matter experts working collaboratively across 12 studios and 8 countries – we have helped some of the world’s biggest brands (Amazon, LEGO, PepsiCo, Target and AB InBev, to name a few) connect to their audiences and tackle the biggest challenges and opportunities of today’s consumer landscape.
About the Team
The Marks Marcom team is our agile and talented agency-with-an-agency. They create smart, insight- driven omni-channel campaigns, programs, and content – bringing them to life across multiple touchpoints and mediums, both digital and physical. A multidisciplinary group of problem-solvers, our team uncovers the truth behind client asks and needs, developing innovative and creative solutions that engage audiences, build brands, and drive sales.
About the Role
This position calls for a highly collaborative team member with a creative spark, sophisticated writing abilities, strong communication skills, passion, and self-motivation. You will be tasked with thoughtful problem-solving, that leads into high-caliber concepts and executions, informed by a strategic framework and narrative.
As a Copywriter you not only develop big ideas, but also bring those ideas to life across different touchpoints and mediums – presenting and selling internally and to clients, with passion and energy.
You are a master of the written word, tone of voice and conceptual solutions that address client needs and business goals. You are omni-channel to the core – as comfortable writing for social media and digital content as you are with retail programs, ecommerce, packaging, traditional media and beyond. You help to set and maintain the quality bar for the creative product of the company at a level that is amongst the top tier within the industry.
You’ll work and consult with teams across our entire Marks ecosystem, on an exciting range of clients and categories, including toys, food & beverage, beer, wine, spirits, technology, personal care, beauty, retail, and many more.
On any given day you might
- Work with your creative team partners to develop overarching creative ideas and narratives
- Craft innovative insights and idea statements to connect the “why” of concepts to a strategic framework
- Create individual executions within an existing campaign – everything from OLV scripts to social content, retail communications and more.
- Actively participate in brainstorming sessions and internal reviews
- Work to define and hone a brand’s tone of voice across multiple touchpoints, including packaging and brand design.
- Shape and craft compelling presentation narratives to support and sell through creative concepts.
- Keep up to date with the latest trends and innovations
The Ideal Person
- Lives and breathes omni-channel communications – gets excited to talk shop and always learn
- Is innately curious, has an insight into human behavior, and an instinct for popular culture
- Takes a consumer-first approach to today’s ever complex path to purchase
- Is able to work across different groups, disciplines and projects to push work forward
- Is embedded in the digital ecosystem, with an intuitive understanding of all its forms
- Loves digging into problems and seeing beyond the “ask”
- Can condense complex ideas down to efficient and effective copy, tailoring it for different contexts
- Has an excitement for their discipline that is contagious – with compelling storytelling skills that captivate clients and internal partners alike
- Is fascinated by the differences between digital and physical experiences – seeking out ways to combine the two worlds
- Has experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys)
You Bring
- Degree or diploma in Advertising Copywriting program, or related field
- 4+ years of experience in marketing communications
- Well-rounded portfolio showcasing excellent understanding of campaign development in different communication spaces, mediums and approaches
- A deep understanding of grammar, syntax, and ways to create and leverage tone of voice
- A roll-up-your-sleeves-and-get-it-done attitude
Qualifications
Education
Required
Bachelors or better in Marketing or related field.
Experience
Required
4 years: Years of experience in marketing communications
Well-rounded portfolio showcasing excellent understanding of campaign development in different communication spaces, mediums and approaches
A deep understanding of grammar, syntax, and ways to create and leverage tone of voice
Experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
